The Tonight Show host, Jay Leno, will once again be Grand Marshal of the Harley-Davidson Love Ride. The yearly fundraiser, which has raised millions for charities over the years, is the brainchild of Glendale Harley’s Oliver Shokouh.
Jay Leno will be the Grand Marshal of the 29th Anniversary of the Harley-Davidson Love Ride on Sunday, October 21 at Castaic Lake, California, to benefit the USO and their veterans programs in 160 locations in 27 states.
The Love Ride is the longest-running motorcycle fundraising event in the world and has raised $24 million for charity in 28 years. Leno will be joined by celebrity motorcyclists who in past years have included Steven Tyler, Peter Fonda, Dennis Hopper, Robert Patrick, Lorenzo Lamas, Ann-Margret, Nancy Sinatra, Larry Hagman, Willie G. Davidson, and hundreds of others. The USO is the preferred veterans charity of many celebrities, including Charlie Sheen who just this week donated $1 million to the USO.
Love Ride participants—which have exceeded 20,000 in past years—will sign-up at Harley-Davidson of Glendale before arriving at Castaic Lake for a trade show, bike show, stunt show, food truck fair, and a concert featuring George Thorogood & the Destroyers, Canned Heat, and the Strawberry Alarm Clock. Past performers have included Bruce Springsteen, Foo Fighters, B.B. King, ZZ Top, Sheryl Crow, Crosby, Stills & Nash, Sammy Hagar, and many others.
The Love Ride was founded in 1984 by Oliver Shokouh, the owner of Harley-Davidson of Glendale, with 400 motorcyclists who raised $42,000 for charity.
Love Ride 29 is supported by the 23-dealership Southern California Harley-Davidson Dealers Association and numerous major sponsors to be announced. The minimum donation for admission is $45 and all motorcycle brands and automobiles are welcome. Advance tickets and limited edition Love Ride 29 merchandise are available at www.LoveRide.org or Harley-Davidson of Glendale at 3717 San Fernando Road in Glendale, California.