2013 Harley-Davidson First Looks

August 21, 2012
Bart Madson
By Bart Madson
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Bashing away at the MotoUSA keyboard for nine years now, Madson lends his scribbling and editorial input on everything from bike reviews to industry analysis and motorcycle racing reports.

The Harley-Davidson Dyna Street Bob gets a modest refresh for the 2013 model year and will offer H-D1 Factory Customization.
The 2013 Harley-Davidson Dyna Street Bob gets a modest refresh and will offer H-D1 Factory Customization.

Harley-Davidson will celebrate 110 years of business with special anniversary editions of its 2013 model lineup. The Motor Company also gives its Street Bob a modest refresh for 2013, with two new offerings in its up-spec CVO line – the Breakout Softail and new finish options for the CVO Road King. (For more information on the CVO updates read the 2013 Harley-Davidson CVO First Ride report.)

2013 Street Bob

Aside from the special anniversary edition and new Breakout CVO, the Harley-Davidson lineup only features one bike redesign – 2013 Street Bob. The Dyna model gets a slight styling revision, with H-D cleaning up the rear fender. Taillights are relocated to the side, with a left-side-mounted license-plate holder. The Bob gets the familiar blacked out treatment for the triple clamps and engine. Another small change to improve fit and finish is relocation of the ignition key from the side of the steering head to the more conventional fuel tank.

The Street Bob’s distinctive mini ape hangers return but are now mounted on new risers to accommodate easier customization. And customization is the key word with the Street Bob, as the 2013 model will now offer H-D1 Factory Customization options. The H-D1 program allows riders to order their bike from the factory, with a host of options including various: handlebars, seat, foot controls, wheels and paint options.

The H-D1 program also allows the Street Bob to beef up to the Twin Cam 103 ($350 black, $700 chrome), which comes standard now on some of the Big Twin lineup. In stock trim the Street Bob retains with the standard 96 Twin, a cost-saving maneuver that helps retain its $12,999 MSRP. It’s an important point, as the Street Bob is Harley’s most affordable entry into its Big Twin series, making it a key strategic model for Milwaukee. (Stay tuned for a 2013 Harley-Davidson Street Bob First Ride report in the coming days, as well as a more comprehensive analysis on H-D’s long-term strategy in a stand-alone feature.)

The Harley-Davidson Street Bob will be offered in three HCC metal flake colors including the Lucky Green colorway.Harley-Davidsons Hard Candy Custom  HCC  series features bright colors and metal flake paint schemes.
The Harley-Davidson Street Bob will be offered in three HCC metal flake colors including the Lucky Green colorway.

Hard Candy Custom

Harley’s 2013 lineup doesn’t include any earth-shattering new model bombshells. Instead the headline feature – besides the 110-year anniversary – is the announcement of its Hard Candy Custom line, to which the company affixes the HCC branding acronym. HCC is the flashy, colorful contrast to Harley-Davidson’s blacked out Dark Custom line.

The signature features of the new HCC line are the three Metal Flake paint options: Big Red, Lucky Green and Coloma Gold. These options are available on six bikes total, including the new CVO Breakout and standard models like the Seventy-Two, Forty-Eight, Softail Deluxe and Blackline, as well as the Street Bob (which offers the HCC Red colorway in stock trim and the Green and Gold as H-D1 options). The Hard Candy Custom bikes also feature discreet HCC branding on the fenders and other locations. 

The Motor Company states its primary target with the HCC campaign is the global young adult market and Latin America. (Harley has enjoyed some of its best recent growth in Latin America, specifically Brazil). The HCC campaign includes an accessory line (chrome heavy, as opposed to the blacked out aesthetic of the Dark Customs) and branded apparel and riding gear.

Harley’s Parts & Accessories department has some noteworthy additions to the 2013 lineups too. There’s plenty of HCC accents to be had, including Metal Flake paint and seat options. The Daymaker LED headlamp gets fitted for one of its more popular Touring rigs, the FLTR Road Glide. One of the more interesting all-new products from P&A is the Easy Squeeze Reduced Clutch Reach Handlebar. It’s a mouthful, but essentially it’s a shaved left bar grip, which reduces reach to the clutch lever – a simple solution to a common ergonomic complaint for riders with smaller hands (read MotoUSA’s 2012 Women’s Cruiser Shootout)

110-year Anniversary Models

The 2013 Harley-Davidson Fat Boy Low is one model to get the special-edition 110 Anniversary treatment.
The 2013 Harley-Davidson Fat Boy Low is one model to get the special-edition 110 Anniversary treatment.

Harley will offer up seven models as limited 110-year Anniversary editions. Production runs will be serialized and numberplates incorporated into the special-edition paint schemes (Anniversary Bronze and Black, as well as Pearl Coat colorway). The most distinguishing feature on the Anniversary models is the bronze tank badge with aged patina. Other special 110 styling doodads, like pinstripe patterns and logos, adorn the bodywork and flashier components – like the air cleaner. The 110 models will also benefit from select factory upgrades as well.

H-D promises only two to three Anniversary models will be available at each dealership. The following models will bear the 110 Anniversary branding – model name, followed by production run total and standard factory upgrades:

• Sportster 1200 Custom (1500) – Security system and contrast chrome wheels
• Super Glide Custom (1450) – Security system, ABS and chrome aluminum profile laced wheels
• Fat Boy Lo (1750) – Security system and ABS
• Heritage Softail Classic (1900) – Security system, ABS, chrome profile laced aluminum wheels and whitewall tires
• Road King (1750) – Security system, ABS, cruiser control, contrast chrome and 28-spoke cast aluminum wheels
• Electra Glide Ultra Limited (3750)
• Tri Glide Ultra Classic (1450) – Security system

2013 Harley-Davidson Lineup Changes 

The remainder of the 2013 Harley-Davidson lineup is the same familiar cast of characters. The Sportster family does feature a notable absence, however, in the XR1200X. The spec model of the AMA Pro Racing Vance & Hines XR1200 series will not carry over for 2013. Same goes for the Nightster version of the 1200. Instead the Sporty clan is whittled down to five: with the smaller-displacement SuperLow and Iron 883 joined by the larger 1200 Custom, Forty-Eight and Seventy-Two.