Indian Motorcycle elected the 2012 Sturgis Rally to debut its 2013 models like the 2013 Chief Limited Edition below.
Indian Motorcycle, an iconic American V-Twin manufacturer with over 100 years of history, chose an equally iconic avenue to debut its 2013 lineup to the general public, the 2012 Sturgis Rally. Fans of the motorcycle company have been flocking to 3rd and Lazelle Streets to get a peek at Indian’s 2013 models like the Chief Vintage and Dark Horse.
Indian Motorcycles Product Director Gary Gray gave us a tour of the display that includes an interactive exhibit featuring the “Seven Pillars of Indian History.” Touch the first TV screen under the title “Innovation” and it flashes to several significant achievements the company has accomplished, from introducing the first production V-Twin in 1907 to releasing the first production two-speed transmission during the 1910s. Display cases of historic Indian memorabilia accompany the display with items like flat track boots made from a Ford car bumper and vintage cans of Indian fork fluid and motor cleaner. The other six displays touch on equally important aspects of the company, from its history in “Racing” to its “Legendary Heritage.” The story of the “Scout” comes next, followed by a display on Indian’s “War Time” efforts. The next pillar deals with the company’s “Faithful Riders” who refused to let the brand die despite troubling times and also takes a look at “The Road Ahead.” This is one of the most intriguing aspects as curiosity is rising as to what direction its new owners, Polaris, will take the company.
“American Pickers” Mike Wolfe lent a 1922 Power Plus engine for the exhibit which has been cutaway so you can see its inner workings. While we were there, Mike’s brother brought in another beauty to add to the collection, an intact 1915 PowerPlus engine. Mike is an avid fan and expert of the brand and the host of “American Pickers” is making a guest appearance at the Indian tent this Friday from 12 – 2 p.m. where he will be meeting with fans and signing autographs.
The current generation of Indian Motorcycles continue to be high-style machines with classic lines. Each is powered by a 105 cubic-inch air cooled PowerPlus V-Twin mated to a six-speed gearbox. They all sport 5.5 gallon tanks and 2-into-1 stainless steel exhaust. Iconic styling cues like the swooping valanced fenders with the unmistakable with the small Chief warbonnet figurine perched on the front fender adorning each bike. The 2013 Chief Limited Edition is a striking motorcycle with its Pearl White and Thunder Black two-tone paint scheme and its highly polished engine. Details like its cool arrow-style shift rod set it apart from the standard Chief. The 2013 Chief Vintage is almost identical but bears different badging and doesn’t come with a passenger backrest. The 2013 Chief Dark Horse is more of a solo cruiser with wide bars and a blacked-out engine and paint scheme. The 2013 Chief Classic is also a classic-styled solo cruiser like the Dark Horse but has the old school Indian script on the tank, a polished engine and comes in different colors.