Geico Sponsors Sturgis Motorcycle Rally

August 3, 2012
Courtesy of Buisness Wire
Geico Logo

Get ready motorcycle fans! GEICO announced today that it will serve as the exclusive insurance company for the largest motorcycle rally in the U.S., when more than half a million people converge on Sturgis, S.D., August 6-12, for the 72nd Annual Sturgis Motorcycle Rally

“2012 marks the eighth year we have been participating, so we are very excited to serve as the exclusive insurance company for such a great event,” said Ted Ward, GEICO vice president. “Sturgis is one of the largest and most well-known motorcycle events in the world. Being here gives us a great opportunity to connect with our customers on a personal level and to promote our family of products.”

GEICO will have activities and events at two locations in Sturgis. On Main Street next to the Armory, there will be a “Meet and Greet Gecko” and a roaming Gecko for the fans along with tons of rally giveaways. At the Buffalo Chip’s location, Casey Mears’ #13 GEICO, Ford Focus NASCAR will be on display with the Gecko to meet with the fans.

Participants will also have a chance to see a new custom-built, GEICO military tribute bike created by Paul Teutul, Jr., of the Discovery Channel’s television show, “American Choppers: Senior vs. Junior.” The bike is built in honor of the military and its service members. Be on the lookout for a very special unveiling taking place at the Buffalo Chip Campground on August 6.

GEICO (Government Employees Insurance Company) is a member of the Berkshire Hathaway family of companies and is the third-largest private passenger auto insurer in the United States. GEICO handles auto insurance coverage for over 11 million private passenger auto policies and insures more than 18 million vehicles (auto & cycle).

In addition to auto insurance, GEICO offers customers insurance products for their motorcycles, all-terrain vehicles (ATVs), travel trailers and motorhomes (RVs). Coverage for boats, collector cars, life, homes and apartments is written by non-affiliated insurance companies and is secured through the GEICO Insurance Agency, Inc. Commercial auto insurance and personal umbrella protection are also available.

As a member of the Berkshire Hathaway group of companies, GEICO is rated A++ for financial strength by A.M. Best Company and ranks at the top of several national customer satisfaction surveys. For more information, go to

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