BMW August Motorcycle Sales Best Ever

September 11, 2012
Bart Madson
By Bart Madson
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Bashing away at the MotoUSA keyboard for nine years now, Madson lends his scribbling and editorial input on everything from bike reviews to industry analysis and motorcycle racing reports.

The HP4 S1000RR comes fitted with Pirellis fantastic Diablo Supercorsa SP tire.

BMW Motorrad has claimed its best-ever August sales figures, with the German manufacturer delivering 7400 units for the month. The August totals are offset by a slight 2% decrease in year-to-date sales. Italian subsidiary brand Husqvarna continues to enjoy robust 2012 sales, growing 29% compared to 2011.

The propeller brand’s 2012 total through August is 76,729 units. While a slight decrease compared to the same period in 2011, the company is on track to again crest 100,000 annual motorcycle sales. Last year represented BMW Motorrad’s best year to date, with 104,286.

Announcing its Q2 financial results at the end of July, BMW registered slight declines in the second quarter, while Husqvarna enjoyed 48.3% increase. The European market struggled most, though the company anticipates European sales stabilizing with the delivery of its new maxi-scooter models.

  In August 2012  Change from 2011  YTD 2012  Change from 2011 
BMW Motorrad  7400  11.3%  76,729  -2.0% 
Husqvarna  372  11.0%  6101  29.0% 

BMW Motorrad USA

The 1227 BMW units sold in North America represent an 11.3% for the month of August. Year-to-date sales are up 15.6% for the German marque, with 8707 units reported. BMW cites the S1000RR and K1600GTL as its top sellers in the US market, with a respective 238 and 165 units sold. 

  August 2012  August 2011  YTD 2012  YTD 2011  % 
BMW Motorcycles  1227  1102  11.3  8707  7535  15.6