There’s very little to protect a motorcyclist from a distracted driver who loses sight of the road while texting. Take the no texting while driving pledge to help make roads safe for all.
Living in an age where instant gratification has become expected, it’s easy to forget how dangerous a knee-jerk response to the inhuman bleeping of a mobile device can be. One of the most hazardous bad-habits of late is texting while driving. Though it’s received significant press in recent months, most notably AT&T’s nation-wide “It Can Wait” campaign, actual steps on behalf of the thousands of individuals on the road need to be taken in order to slow the rising trend in preventable accidents.
As part of “It Can Wait,” AT&T is encouraging Americans to join together on September 19, 2012 and pledge to stop texting and driving for life. Drivers can go to www.itcanwait.com to take the pledge and are asked to share their stores via Twitter at #itcanwait.
According to the official U.S. Government Website for Distracted Driving, “text messaging creates a crash risk 23 times worse than driving while not distracted,” and “sending or receiving a text takes a driver’s eyes from the road for an average of 4.6 seconds, the equivalent at 55 mph of driving the length of an entire football field blind.” Considering the potential consequences of such impairment, “It Can Wait” is centered on a single message: “no text is worth dying for.”
The National Organization for Youth Safety has teamed with AT&T in its campaign to offer 12, teen-led educational summits on the issue and has plans to add at least 10 more by the end of the year. AT&T also has plans to reach as many young drivers as possible and will be working to provide a no texting-while-driving information toolkit to every high school in the country.
AT&T Chairman & CEO Randall Stephenson weighed in on the issue: “Our goal is to save lives. I hear from far too many people whose lives have been forever changed by a texting-while-driving accident, and together, we want to spread the word about how deadly a single text can be. Texting and driving should be as unacceptable as drinking and driving.
“We’re challenging everyone to take the pledge to never text and drive and to make it a lifelong commitment, and we’re challenging all device makers and app developers to offer devices that come pre-loaded with a no-text-and-drive technology solution.”
As motorcyclists, distracted automobile drivers are especially dangerous because a slight swerve over the line could spell irreparable disaster or death. It behooves all of us to make the road-ways as safe as possible, for ourselves and others, and pledging to never text and drive is an admirable first step.