Ducati North America Q3 Sales Up

October 24, 2012
Byron Wilson
Byron Wilson
Associate Editor|Articles|Articles RSS

Byron's sure to be hunched over a laptop after the checkers are flown, caught in his own little version of heaven. Whether on dirt, street or a combination of both, MotoUSA's newest addition knows the only thing better than actually riding is telling the story of how things went down.

2013 Ducati Diavel Carbon.
2013 Ducati Panigale 1199 S.
The Ducati Diavel (top) and 1199 Panigale (bottom) were some of the main contributors to Ducati North America’s third quater retail sales success.

Ducati North America recently released their third quarter sales numbers for 2012 and the Italian marque continues to enjoy significant growth stateside.

For Q3 Ducati North America achieved a 24-percent retail sales increase as compared to the same period in 2011, giving the company its ninth straight quarter of retail sales growth. Ducati cites the popularity of the new 1199 Panigale as contributing to the continued success.

The Diavel is another model adding to the sales boost. It was recently featured in Cycle World magazine as one of the “10 Best” in the cruiser category and it registered as the company’s highest growing product, with sales up 66-percent in September 2012 compared to figures from September 2011.

“We have paid very close attention to the desires of our customers in North America and believe that we have successfully developed the most appealing product offering in the brand’s history,” said Cristiano Silei, CEO of Ducati North America. “With this consistent, positive momentum in retail sales, we are confident that 2012 will finish as a record year for Ducati. And, we look forward to a great start for 2013, with the recent announcement of several new models.”

At the end of Q2 Ducati North America reached a 12-month high, surpassing the previous sales record for a similar period set in 2007 for motorcycles delivered. The company gained 26-percent in sales through the second quarter and, as a result of recent successes, cites North America as its largest global market.