Triumph’s “Spirit” Ed. 5 Now Available

October 12, 2012
Byron Wilson
Byron Wilson
Associate Editor|Articles|Articles RSS

Byron's sure to be hunched over a laptop after the checkers are flown, caught in his own little version of heaven. Whether on dirt, street or a combination of both, MotoUSA's newest addition knows the only thing better than actually riding is telling the story of how things went down.

The fifth edition of Triumph Motorcycles’ e-zine “Spirit” is now available and is complete with news about updates to the Street Triple and Street Triple R, features on Percy Tait and the Kaiser Chiefs and much more. The e-zine is especially cool because on nearly every page, there are links, videos and photos that make the reading experience interactive in a way print media could never match.

Exclusive to the fifth edition of “Spirit” is an interview with Triumph’s owner, John Bloor and his son Nick, the CEO of the marque. John acquired Triumph in 1983 after working for years in the building trade and since has endeavored to maintain the integrity of the brand as well as move it forward into the 21st century. Nick shares his father’s sentiments and both speak in depth about working through a struggling economy as well as how customer feedback informs improvements to their full line of motorcycles.

Go behind the scenes with the Smiths Racing team as they get ready for race day in the BSB Championship and meet William Nabar, a retired US Navy Officer and avid Triumph enthusiast as he showcases his home-away-from-home in “Shed’s Heaven,” a regular feature in “Spirit.”