Advanstar Communications Powersports Group, the largest producer of B2B and consumer shows for the nation’s Powersports Industry, and the Publisher of DealerNews, announced today that Tigra Tsujikawa has joined the company as Brand Director for the Group. In this role, Tsujikawa will lead the shows’ content, industry marketing message, senior industry relationships and attendee experience for the Progressive International Motorcycle Shows and Dealer Expo.
Tsujikawa is an industry veteran, a highly regarded rider, and an experienced senior marketer in the powersports industry, with 14 years of marketing leadership with OEM’s, aftermarket manufacturers and associations. Tsujikawa joins Advanstar most recently from the American Motorcyclist Association where she was Marketing Manager of the AMA’s affinity programs. She has also been a visionary leader of women’s motorcycling in the US, as well as the driver of the AMA’s International Women and Motorcycling Conference and Hall of Fame Induction Ceremonies. She will be based out of Advanstar’s Santa Monica, California headquarters.
“Tigra is well known to many of the leaders of the Powersports Industry. Her passion, and deep understanding of the needs of riders, OEM’s, aftermarket manufacturers and dealers, will play a major part in the continued expansion of our Powersports products. Tigra will add integrity and strategic planning skills to our event content and she will lead many of our relationships with industry partners,” said Advanstar EVP, Danny Phillips. “We’re thrilled to have Tigra join our management team here at Advanstar and I know she’ll make a difference to the customer experience we provide.”
Tsujikawa stated, “Advanstar is one of the longest supporting members of both the AMA and MIC, which demonstrates the company’s commitment to the powersports community. It is exciting to join a team that has been so involved in our lifestyle and livelihood.” She also added, “I remain a devoted AMA member and I’m confident that my time with the Association will prove to be of great value in my new role with Advanstar.”
About Progressive International Motorcycle Shows
From New York to California, the 13-city nationwide tour of the Progressive International Motorcycle Shows® offers more than 500,000 consumers and 900 exhibitors from all powersports lifestyle interests an all access pass to the world of motorcycling. With hundreds of the latest street bikes, dirt bikes, cruisers, scooters and ATVs for both new and experienced riders, the world’s largest traveling powersports event gives enthusiasts of all ages the opportunity to check out the latest gear and aftermarket accessories. The show series also offers hours of entertainment including a thrilling stunt show; custom bike competition offering more than $90,000 in prize money and featuring $20 million worth of motorcycle machinery; information tailored for women riders; learning experiences; and more. Show attendees are nine times more likely than the average motorcyclist to purchase a new powersports vehicle and related parts, products, and accessories, offering exhibitors exclusive access to the largest audience of potential buyers. For more information, visit www.motorcycleshows.com.