Dealer Achieves World Record with GSX-R

November 15, 2012
By Guido Ebert

Bert’s Mega Mall in Covina, California holds a world’s record.

It’s not in any popular annual guide alongside the longest anamorphic painting or the tallest dog, but it’s pretty cool nonetheless.

2013 Suzuki GSX-R1000 1 Million Commemorative Edition.
Check Bert’s for one of the 1,000 GSX-R 1 Million Commemorative Edition bikes slated to come to the U.S.

Bert’s has sold more than 4,500 GSX-R motorcycles – nearly twice as many as the second-most successful retailer, which is quite an achievement considering the GSX-R series can be purchased in 101 countries.

Suzuki launched the GSX-R series 27 years ago, in 1985, and earlier this year produced its one-millionth unit. Suzuki says 371,000 GSX-R have been sold in the U.S., a figure that equates to four of every 10 ever produced.

Ron Seidner, owner of Bert’s Mega Mall, accepted a crystal trophy in honor of the achievement Nov. 12 during American Suzuki’s annual business meeting in Las Vegas.

To mark the production of one-millionth GSX-R, Suzuki introduced the GSX-R 1 Million Commemorative Edition to be shipped to various international markets.

Based on a standard GSX-R1000, this particular model (MSRP: $13,999) is outfitted with a serial production plate, red-anodized front fork caps, gold-colored front fork outer tube, red rear suspension spring, black front brake calipers with red Brembo lettering, pin stripes on the wheels, a single seat cowl and a special key fob with “R” logo.

While the GSX-R 1 Million Commemorative Edition will be limited to a production run of 1,985 units, an incredible 1,000 of those units are headed for the U.S.