Grammy-winning musician and motorcyclist Lyle Lovett has signed on as the 2013 National Spokesperson of Ride for Kids, benefiting the Pediatric Brain Tumor Foundation.
“All you have to do is meet some of these children that the Ride for Kids helps and it makes you a believer in what it accomplishes,” Lovett said. “The Pediatric Brain Tumor Foundation provides essential funding for research into pediatric brain tumors and really helps children and their families cope with that horrible disease.”
In his role, Lovett will record public service announcements for TV, radio and other media to shine a spotlight on children’s brain tumors.
The Ride for Kids program is now in its 30th year of raising awareness and funds through a national series of motorcycle events. These fun-filled, family-friendly rides take place in more than 40 cities across the country and feature moving stories from local brain tumor survivors and their families.
“We are thrilled that Lyle Lovett is serving as our national spokesperson to raise awareness of one of the deadliest forms of childhood cancer,” says PBTF President and CEO Robin Boettcher. “As a longtime supporter of Ride for Kids, he understands that we’re riding for a reason. With his help, we’ll reach more motorcyclists and educate more people about the need to cure the kids.”
More than 28,000 children in the United States are living with the diagnosis of a brain tumor, and 11 more cases are identified each day. Motorcyclists have helped the PBTF make a difference to these children and their families by raising more than $70 million since 1984. From developing improved treatment options to offering college scholarships to brain tumor survivors, the PBTF is dedicated to meeting the challenges of childhood brain tumors.
The 2013 Ride for Kids season opens on April 14 in Deerfield Beach, Fla., and San Bernardino, Calif. Learn more at www.rideforkids.org.
About Lyle Lovett
A singer, composer and actor, Lyle Lovett has broadened the definition of American music in a career that spans 14 albums. Coupled with his gift for storytelling, the Texas-based musician fuses elements of country, swing, jazz, folk, gospel and blues in a convention-defying manner that breaks down barriers. Lovett has appeared in 13 feature films, and on stage and television. Among his many accolades, besides the four Grammy Awards, he was given the Americana Music Association’s inaugural Trailblazer Award, and was recently named the Texas State Musician. Lovett has been touring in support of Release Me since its release in February 2012. Since his self-titled debut in 1986, Lyle Lovett has evolved into one of music’s most vibrant and iconic performers. His oeuvre, rich and eclectic, is one of the most beloved of any living artist working today.
About Ride for Kids
Ride for Kids supports the Pediatric Brain Tumor Foundation, the world’s largest non-governmental source of funding for childhood brain tumor research. The PBTF also offers emotional and educational support for families. Ride for Kids is presented by American Honda, and our national insurance sponsor is GEICO. The 2013 Ride for Kids season opens on April 14 in Deerfield Beach, Fla., and San Bernardino, Calif. Learn more at www.rideforkids.org or call 800-253-6530.