H-D Museum 110th Anniversary Rivets Available

May 30, 2013
Courtesy of Harley-Davidson
Living the Legend rivets ordered by June 15 can be installed at the 110th Anniversary Celebration in Milwaukee.
‘Living the Legend’ rivets (three inch top, six inch bottom) ordered by June 15 can be installed at the 110th Anniversary Celebration in Milwaukee.
Living the Legend rivets ordered by June 15 installed at the 110th Anniversary Celebration in Milwaukee

The Harley-Davidson Museum is providing a unique way for enthusiasts and visitors to add their own message to its “Living the Legend” Rivet Wall. In honor of Harley-Davidson’s 110th anniversary, the Museum launched a commemorative 110th rivet (pictured below) that is available throughout the year and can be customized with a personal message. All rivets purchased by June 15 will be engraved and installed at the Harley-Davidson Museum in time for the 110th Anniversary Celebration in Milwaukee over Labor Day Weekend. The Rivet Wall is a focal point of the Museum’s 20-acre campus and currently displays personal milestones and memories on more than 4,000 rivets.

“Every rider and Harley-Davidson enthusiast has a special bond to our brand,” said Bill Davidson, Vice President of the Harley-Davidson Museum. “The ‘Living the Legend’ rivet provides a way to memorialize these experiences, which are then placed permanently on the Rivet Wall at the Harley-Davidson Museum.”

The “Living the Legend” rivets are made of a super strong, electro-polished stainless steel and are available in 3-inch and 6-inch sizes. An online visualization tool helps people create and review their message prior to it being manufactured. The 3-inch rivet is $250, and includes three lines of copy, the etching and installation of the rivet at the Museum. There is also a larger 6-inch version for $1,500 that includes etching and installation, and provides space for four lines of text. All rivets are on a distinctive curved iron wall outside the Harley-Davidson Museum.

For more information about the Museum’s “Living the Legend” program and the special 110th Anniversary rivet, visit h-dmuseum.com/110rivet 
About the Harley-Davidson Museum

The Harley-Davidson Museum is located at 400 West Canal Street in Milwaukee and provides a glimpse of American history and culture like you’ve never seen it before – through the lens of Harley-Davidson Motor Company. The Museum, a top destination in Milwaukee and the state of Wisconsin, is open year-round and attracts hundreds of thousands of visitors to the area each year. The 20-acre campus offers abundant and free parking, and includes Motor Bar & Restaurant and The Shop. For more information on the Museum’s galleries, exhibits, special events, tickets and more, visit h-dmuseum.com.

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