‘Living the Legend’ rivets (three inch top, six inch bottom) ordered by June 15 can be installed at the 110th Anniversary Celebration in Milwaukee.
The Harley-Davidson Museum is providing a unique way for enthusiasts and visitors to add their own message to its “Living the Legend” Rivet Wall. In honor of Harley-Davidson’s 110th anniversary, the Museum launched a commemorative 110th rivet (pictured below) that is available throughout the year and can be customized with a personal message. All rivets purchased by June 15 will be engraved and installed at the Harley-Davidson Museum in time for the 110th Anniversary Celebration in Milwaukee over Labor Day Weekend. The Rivet Wall is a focal point of the Museum’s 20-acre campus and currently displays personal milestones and memories on more than 4,000 rivets.
“Every rider and Harley-Davidson enthusiast has a special bond to our brand,” said Bill Davidson, Vice President of the Harley-Davidson Museum. “The ‘Living the Legend’ rivet provides a way to memorialize these experiences, which are then placed permanently on the Rivet Wall at the Harley-Davidson Museum.”
The “Living the Legend” rivets are made of a super strong, electro-polished stainless steel and are available in 3-inch and 6-inch sizes. An online visualization tool helps people create and review their message prior to it being manufactured. The 3-inch rivet is $250, and includes three lines of copy, the etching and installation of the rivet at the Museum. There is also a larger 6-inch version for $1,500 that includes etching and installation, and provides space for four lines of text. All rivets are on a distinctive curved iron wall outside the Harley-Davidson Museum.
For more information about the Museum’s “Living the Legend” program and the special 110th Anniversary rivet, visit h-dmuseum.com/110rivet
About the Harley-Davidson Museum
The Harley-Davidson Museum is located at 400 West Canal Street in Milwaukee and provides a glimpse of American history and culture like you’ve never seen it before – through the lens of Harley-Davidson Motor Company. The Museum, a top destination in Milwaukee and the state of Wisconsin, is open year-round and attracts hundreds of thousands of visitors to the area each year. The 20-acre campus offers abundant and free parking, and includes Motor Bar & Restaurant and The Shop. For more information on the Museum’s galleries, exhibits, special events, tickets and more, visit h-dmuseum.com.