Bell Helmets’ sponsorship of Ride for Kids supports the Pediatric Brain Tumor Foundation’s mission to help children like Lucy.
The Pediatric Brain Tumor Foundation’s Ride for Kids program is proud to welcome Bell Helmets as the official helmet sponsor for the 2013 Ride for Kids season.
The partnership brings together two leaders in the motorcycle industry to fight childhood brain tumors.
“Bell is proud to be the official helmet sponsor of Ride for Kids, which supports the Pediatric Brain Tumor Foundation’s mission to eliminate the challenges of childhood brain tumors,” said Brian Horton, brand manager of Bell Powersports. “We encourage all motorcyclists to ride with us to cure the kids.”
“As Bell says, they don’t just make helmets, they make possibilities,’” said PBTF President and CEO Robin Boettcher. “That philosophy matches our own. Ride for Kids is about riding for a reason: to find a cure for one of the deadliest forms of childhood cancer. Our partnership with Bell Helmets moves us closer to accomplishing that goal.”
Bell Helmets joins American Honda, GEICO Motorcycle and Cycle World magazine as a major Ride for Kids partner. As part of its support, the company will provide Revolver Evo and Mag 9-Sena touring helmets for drawings held at each of the 2013 Ride for Kids events, and has donated helmets for brain tumor patients and their families to wear during the rides.
About Bell Helmets
From humble beginnings in the garage of a 1950s Southern California speed shop to the heads of champions in motorcycle, auto and bicycle competitions all over the world, Bell is synonymous with protection and progression. Part of Easton-Bell Sports and based in Scotts Valley, Calif., Bell is the world leader in the design, manufacture and distribution of motorcycle and bicycle helmets and accessories. Learn more at www.bellhelmets.com.