The Broken Spoke Saloon, the World’s Largest Biker Bar, has initiated a partnership with Rise Above Consulting to provide marketing, sponsorship and media relations assistance at their Broken Spoke Saloon in Sturgis. During the past 25 years the Broken Spoke Saloon has built their brand and presence at motorcycle rallies across the US. With the Broken Spoke Campground’s recent addition, Live Nation, it became vital that they associate with an agency that intimately understands the Sturgis market and can help them navigate the local and international media landscape. Rise Above Consulting was selected from among several marketing agencies to assist the Broken Spoke in meeting this challenge.
Rise Above Consulting is a full-service public relations and marketing agency that tailors its strategy to each individual client. In close consultation with each client, Rise Above focuses on big picture marketing, implementation of the selected strategy and material design that appeals to specific markets. Rise Above services include media relations media material development and social media management. Clients benefit from Rise Above Consulting’s extensive experience and its dedication to providing strategic counseling on a continuing basis.
“I am honored that the Broken Spoke Saloon has selected me as their marketing partner,” said Ken Conte, president of Rise Above Consulting. “I’m excited to see what we can do at Sturgis this year and to parlay our experience into creating additional opportunities and partnerships for the Broken Spoke.”
In addition to its new association with the Broken Spoke, Rise Above has several long-term clients in the motorcycle industry including Arch Motorcycle Company, Custom Design Studios, Hot Leathers, K and G Cycles, LA County Choprods, Laconia Motorcycle Week, Precision Billet and Sturgis Motorcycle Rally Inc.
“Our goal is to grow the Broken Spoke Saloon’s brand, and build our media relations and brand presence. We knew Ken Conte and Rise Above Consulting could help us accomplish that,” said Robert Cappadona, General Manager of the Broken Spoke Saloon. “We are at a crucial point in our history and shall continue our commitment to significant improvements within the motorcycle community, delivering the best entertainment value, and above all honoring our guests.”
The Broken Spoke Saloon has a rich 25-year history, serving motorcyclists as the World’s Largest Biker Bar. This year, the Broken Spoke Campground has partnered with Live Nation, bringing in world class entertainment such as The Black Crowes, Queens of the Stone Age, Gary Allan and KORN to bring Sturgis some of the best live entertainment it has ever seen. This is sure to be the beginning of a steady growth plan that will continue to show bikers that they “can be part of the crowd without being part of the crowded” at the Broken Spoke Saloon Campground.