The Motorcycle Industry Council is once again supporting Ride to Work Day, returning on Monday June 17 for the 22nd straight year to increase public awareness for motorcycling and promote two-wheel transportation that benefits the environment, traffic and parking, and also helps to make commuting more enjoyable.
For the second consecutive year, the MIC obtained an official proclamation for Ride to Work Day from the City of Santa Monica, a major Southern California municipality along the coast. The MIC is suggesting that its staff choose the long route to their Irvine Calif. and Arlington, Va. offices on Monday in order to be seen enjoying their fun and economical rides to work.
“Ride to Work Day is a special day each year to note and promote the benefits of two-wheel commuting, not just for the rider, but for every motorist,” said MIC President Tim Buche. “Riding instead of driving helps relieve traffic, opens up parking spaces, saves fuel and it’s just more fun. If you already ride to work every day, encourage others to try it. If you own a business, help out a riding employee by encouraging more riding time.”
MIC surveys have found that more Americans are tending to use motorcycles and scooters for practical, economical forms for transportation, not just recreation. The latest MIC data showed that there were more than 11 million motorcycles in use in the U.S. operated by more than 27 million riders. Total annual miles traveled by motorcyclists rose from 8.7 billion in 1990 to 29 billion in 2009.
“It’s possible for a motorcycle or scooter rider to get double or even triple the fuel economy of four-wheel vehicles around them in traffic,” said Ty van Hooydonk, communications director for the MIC. “As people are looking to save money these days, those lower fuel costs, lower purchase price, lower insurance and registration fees all add up to thousands of dollars of savings for riders.”
The Motorcycle Industry Council exists to preserve, protect and promote motorcycling through government relations, communications and media relations, statistics and research, aftermarket programs, development of data communications standards, and activities surrounding technical and regulatory issues. As a not-for-profit, national industry association, the MIC seeks to support motorcyclists by representing manufacturers, distributors, dealers and retailers of motorcycles, scooters, ATVs, ROVs, motorcycle/ATV/ROV parts, accessories and related goods and services, and members of allied trades such as insurance, finance and investment companies, media companies and consultants.
The MIC is headquartered in Irvine, Calif., with a government relations office in metropolitan Washington, D.C. First called the MIC in 1970, the organization has been in operation since 1914. Visit the MIC at www.mic.org