2013 Motorcycle Sales Thru Q2 Down 5.2%

July 31, 2013
Bart Madson
By Bart Madson
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Bashing away at the MotoUSA keyboard for nine years now, Madson lends his scribbling and editorial input on everything from bike reviews to industry analysis and motorcycle racing reports.

Motorcycle Industry Council

Year-over-year motorcycle sales are down 5.2% through the first six months of 2013. The sales data, reported by the Motorcycle Industry Council, shows an overall decline year to date, but Q2 isolated shows gains in key riding segments.

On-Highway motorcycle sales, the largest MIC segment and including all street-legal bikes excepting Scooters and Dual-sport models, total 183,332 for the year. The six-month tally represents a 10,199 unit decline of 5.3%. The segments 2013 Q1 results were down 16.2%, as an unseasonably warm winter and early spring in 2012 contributed to an earlier buying season.

The 2013 sales data suggests a return to a more typical sales season – with the On-Highway and Dual segments both rebounding to post year-over-year increases in Q2. On-Highway sales rallied for the three-month stretch, its 118,626 units up from the 116,343 sold last year. Dual models also rebounded with 10,167 units sold in April, May and June compared with 9631 the year prior.

The same cannot be said of the more volatile Scooter market. Sales thru the first six months are down 5373 units, a 23.3% decrease year over year.

Off-Highway sales remain the only MIC segment to record better year-to-date numbers compared with 2012. The 38,277 units sold represent a 1977 unit and 5.4% gain over the previous year. The biggest boost came in Q2, as the Off-Highway’s previous Q1 tally was 17,548 – only a modest 76 unit increase year over year.

ATV sales are down 3899 units for the year at 106,686 total. However, like On-highway motorcycles, isolating Q2 results shows a year-over-year increase for the quad segment. Currently, ATV sales are down 3.5% thru six months, compared with a 10.4% decline at the end of Q1. The MIC does not include UTV/Side-by-Side sales data in its quarterly reports. 
MIC sales data is compiled by reports from its member brands: BMW, Can-Am, Ducati, Harley-Davidson, Honda, Kawasaki, KTM, the Piaggio Group, Victory, Suzuki, Triumph and Yamaha.

  2013           2012           Change      %Change
DUAL  16,517 17,096 -579 -3.4%
OFF-HWY  38,277 36,300 1977 5.4%
ON-HWY  183,332 193,531 -10,199 -5.3%
SCOOTER  17,691 23,064 -5373 -23.3%
TOTAL  255,817 269,991 -14,174 -5.2%
ATV  106,686 110,585 -3899 -3.5%

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