Bolstered by strong sales of the R1200GS, BMW Motorrad enjoyed record-breaking sales figures for August 2013.
August 2013 proved to be another record-breaking month for BMW Motorrad sales worldwide, with the propeller brand marking a 4.2% increase in the number of units delivered compared to the same period in 2012. Year-to-date sales are up as well, and BMW reached an all-time high of 83,890 units sold through August 2013, a 9.3% jump over last year’s figures.
BMW Motorrad Head of Sales and Marketing, Heiner Faust, offered these comments in a company press release: “Despite the generally challenging conditions that characterized the European market in particular, we have still managed to achieve record sales in August. This builds on the continuing positive demand for our motorcycles and maxi-scooters, in particular the brilliant
success of the new R 1200GS. We have never sold so many units of a new model in the first six months of sales. We have delivered 19,083 new R1200GS motorcycles throughout the world since the bike’s market launch in March 2013. This gives us the impetus for the coming months, driving us to set a new record for the year as a whole. Our model offensive continues unabated. No fewer than five new models will be unveiled to the public in the coming months. The production version of the first BMW electric-scooter will make its world debut at the IAA Car Show in Frankfurt, starting 10 September 2013. This sees BMW Motorrad starting a whole new chapter in the area of “urban mobility”. The BMW electric-scooter combines sheer pleasure and dynamism on the road with the benefits of a zero-emissions vehicle, creating a new kind of experience on two wheels. As part of the BMW Group, we will exploit the synergy effects with BMWi. Among other things, we will use the same storage modules and electronic components as the new BMW i3.”
Sales suffered in the United States, however, and BMW Motorrad USA reported a decrease of 4.6% for August compared to last year. The R1200GS was the most popular model in the States in August, with 160 units delivered followed by the S1000RR which had 147 units delivered. Year-to-date figures are still positive in the US, with BWM Motorrad holding a 17.5% improvement in sales over the same eight-month period in 2012.