ATV Safety Week Campaigns Safety Messages

October 15, 2013
Courtesy of Specialty Vehicle Institute of America

The ATV Safety Institute launches this week-long campaign as yet another opportunity to spread ASI member company safety messages to existing and potential ATV riders through national and local media outlets. As part of the 2013 ATV Safety Week, ASI will host free hands-on Introductory Experiences for media and consumers this weekend at the new American International Motorcycle Expo in Orlando, Fla., providing a primer on ATV riding with the help of ASI Instructors. In addition to the Introductory Experiences, the ASI is mounting a multi-faceted, social media outreach that will highlight the importance of taking the ATV RiderCourse, the ASI’s free online E-Course, and the ASI’s Golden Rules of ATV Riding, with links to ATV safety videos, PSAs and collateral.

Florida is a top-10 market for new ATV sales. Since 2008, the state has required that anyone under the age of 16 who rides an off-highway vehicle on public land have a certificate showing they have completed an approved OHV safety course. The AIMExpo, at the Orange County Convention Center, is open to the public Oct. 18-20. The Introductory Experiences will be held outside between the North/South Concourse parking lot and Tradeshow Road on Friday from 1 p.m. to 5 p.m., on Saturday from 9 a.m. to 5 p.m., and on Sunday from 10 a.m. to 4 p.m. Although not a certification course, the Introductory Experiences will acquaint prospective riders to ATVs and encourage the best next step, taking the hands-on ATV RiderCourse, which is a state-approved certification course.

“The ATV Safety Institute promotes ATV safety year-round, but we want to take this opportunity to focus local, regional and national attention,” said ASI Executive Vice President Paul Vitrano. “Hosting the Introductory Experiences in conjunction with the AIMExpo and ATV Safety Week makes perfect sense, as does completing the full ASI RiderCourse and online E-Course. It’s a requirement for youth in Florida, and something we strongly advise for any ATV user.”

The ASI ATV RiderCourse is free with the purchase of a new ATV and there are additional incentives available from participating manufacturers for completing the training.

The ASI strongly recommends that all riders follow the warning labels on each vehicle. All ATV enthusiasts, no matter their age or experience level, can further minimize their risk by adhering to the ASI’s Golden Rules of ATV Safety:

1. Always wear a DOT-compliant helmet, goggles, long sleeves, long pants, over-the-ankle boots, and gloves.
2. Never ride on paved roads except to cross, when done safely and permitted by law. Another vehicle could hit you. ATVs are designed to be operated off-highway.
3. Never ride under the influence of alcohol or other drugs.
4. Never carry a passenger on a single-rider ATV, and no more than one passenger on an ATV specifically designed for two people.
5. Ride an ATV that’s right for your age.
6. Supervise riders younger than 16. ATVs are not toys.
7. Ride only on designated trails and at a safe speed.
8. Take a hands-on ATV RiderCourse and the free online E-Course. Visit or call 800.887.2887.

The All-Terrain Vehicle Safety Institute develops rider training programs and promotes the safe and responsible use of ATVs. The ASI works to reduce crashes and injuries resulting from improper ATV use. Formed in 1988, the ASI is a not-for-profit division of the Specialty Vehicle Institute of America. For safety information or to enroll in the ATV RiderCourse nearest you, visit or call (800) 887-2887.

The Specialty Vehicle Institute of America promotes the safe and responsible use of all-terrain vehicles through rider training, public awareness campaigns and state legislation. Additionally, the SVIA works to preserve access to off-road lands and expand riding opportunities. The SVIA is a resource for ATV research, statistics and vehicle standards. Accredited by the American National Standards Institute (ANSI), the SVIA develops standards for the equipment, configuration and performance requirements of ATVs.

Based in Irvine, Calif., the SVIA is a not-for-profit industry association sponsored by Arctic Cat, BRP, Honda, Kawasaki, KYMCO, Polaris, Suzuki and Yamaha. Visit the SVIA online at For safety information or to enroll in the ATV RiderCourse nearest you, visit or call (800) 887-2887.

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