Allstate Awards Five $5000 Good Ride Grants

November 8, 2013
Bryan Harley
Bryan Harley
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Our resident road warrior has earned his stripes covering the rally circuit, from riding the Black Hills of Sturgis to cruising Main Street in Daytona Beach. Whether it's chopped, bobbed, or bored, metric to 'Merican, he rides 'em all.

Allstate Good Ride Grant Program
Allstate Insurance announced the five winners of its ‘Good Ride Grants’ program. Each will receive a $5000 grant to go toward their ideas on how to make motorcyclists safer.

I recently had a chance to be a judge in Allstate Insurance’s “Good Ride Grant” program where I poured over submissions from around the U.S. concerning ways to make motorcyclists safer. Allstate gave the public an opportunity to submit their ideas on Facebook with the intentions of providing the five best with a $5000 grant to help make their concepts a reality. A panel of six judges, myself included, helped narrow the field down to 15 finalists whose ideas were posted on Allstate’s Facebook page where fans got to vote for their favorites. We’re proud to announce the votes have been tallied and the five winners were announced today.

Among them is a submission that received one of my highest scores, the “Count Motorcycles Awareness Game.” I rated it high because of its originality and because it actively gets people looking for motorcycles on the road. It also is an idea that appeals to kids, and educating and inspiring the next generation of riders and drivers is of utmost importance. I remember playing the license plate game growing up on family trips where we competed to see who could find the most license plates from different states. This game reminds me of it, something the whole family could do for fun to break the monotony of long road trips. We also applaud AMSAF’s 20 under 20 campaign and its goal of providing the next generation of motorcyclists rider’s training with hope it will build long-term good riding habits.

We wish to thank everybody who took the time out to submit an idea and congratulate the winners. We’d also like to thank Allstate for allowing us to participate in the “Good Ride Grants” program and appreciate the company’s pro-active support of the motorcycling community.

Here’s a look at Allstate’s five winning “Good Ride Grants” submissions:

1. Look Twice, Save a Life (Hammonton, NJ)
The is a 501c3 established in honor of our son Trevor L. James. He was 22, had his own home, a little boy that he cherished and a wonderful union job. One beautiful August day he left a parking lot onto the roadway en route to another destination…35 feet from a parking lot an inattentive motorist pulled out right in front of Trevor and despite his skills he could not avoid the collision. He was airlifted to Cooper Trauma Center where he was surrounded by close friends and family. He passed seven days later almost to the minute. Since that time we have established the foundation, much of what consists of a billboard campaign that we hope one day to take nationwide, should the “winds of good energy” carry us there. We have a working relationship with Congressman Robert Andrews and Assemblyman Nelson Albano in support of this cause. This money would help us move the mission and message forward.

2. AMSAF’S 20 under 20 (Peoria, AZ)
The Good Ride Starts Here! Allstate and AMSAF ensuring the Future of Motorcyclists through “AMSAF’s 20 under 20.” Arizona’s Motorcycle Safety and Awareness Foundation (AMSAF) are requesting funding to create, implement and administer a Teen and Young Adult Safe Riding Campaign. The campaign will offer scholarships to Arizona residents, age 16-20 years old, to a Motorcycle Safety’s Foundation Basic Rider Course via AMSAF. The ultimate goal of the campaign is to provide Arizona teen and young adult riders with a proven way to effectively develop personal riding strategies and decision-making abilities to help them minimize their risk and rates of crashes. The time to build good riding habits and behavior is at this age in life. The rider training campaign is directed at a very specific demographic requiring a reduction in crash incidences in Arizona. AMSAF will meet the objectives of this campaign through online application and marketing.
Mick Degn

3. Motorcycle Awareness (Jonesboro, AR)
I am chairman of ABATE of Arkansas and what I would like to propose is to give a “Look Twice Save A Life” yard sign to everyone that is a member of ABATE of Arkansas. These would cost about $5.00 and it would get everyone in our organization a sign to put up in their yard and we could put at the bottom of the signs sponsored by ABATE of Arkansas and Allstate Insurance. Thanks and I think Allstate is doing a great job in insurance and trying to keep us motorcyclists safe.
Eric Turman

4. Count Motorcycles Awareness Game (Morris Plains, NJ)
Officially we call it “Count Motorcycles, The Motorcycle Awareness Game.” We have created a game out of seeing motorcycles. Making a game out of it means people will actually do it to win. The concept is simple, “Why play ‘punch-buggy’ when you could be looking for motorcycles?” The “Punch-Buggy” game has been a simple motivator for children of all ages to look for a specific car and people still play as adults. is rules central for the game. As such, we outline the basic game – one point per motorcycle seen – and the advanced, where extra points are awarded for motorcycles seen at intersections. Additionally, using illustrations like the attached, we have game “hints.” The attached picture outlines “headlight camouflage” in order to give the player an advantage when playing. By simply starting to play the game with others, riders are empowered to create aware players. We encourage this by providing hint and game score cards and, eventually, an app.

5. Teaching Our Children (Naples, FL)
The idea is to visit high schools within the district and give them a demonstration of motorcycle safety and awareness. Part of the plan is to have cars and motorcycles placed in the parking lot and having students sit in the cars and look for the motorcycles. The second part is to have students sit on stationary motorcycles to feel how exposed bikers are. The third part is to have them meet with riders in an auditorium setting for a question and answer session. This will put faces with riders so students will know bikers are fathers, mothers, sisters, brothers, and children.


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