Strategic Partnership for Polaris and Ariens

December 19, 2013
Bart Madson
By Bart Madson
Editor|Articles|Articles RSS|Blog|Blog Posts|Blog RSS

Bashing away at the MotoUSA keyboard for nine years now, Madson lends his scribbling and editorial input on everything from bike reviews to industry analysis and motorcycle racing reports.

Polaris Industries has announced a new strategic partnership with fellow Midwest-based manufacturer Ariens Company. Headquartered in Brillion, Wisconsin, Ariens Company produces outdoor power equipment marketed under several brands, most notably Ariens and Gravely. The new partnership will share technology and R&D, with Polaris also collaborating on a new work vehicle for the Gravely brand.

Polaris has announced a strategic partnership with Ariens Company to share R&D and collaborate on a new work vehicle marketed under Ariens’ Gravely brand.

“By partnering with Ariens, we bring together two leading and highly-respected companies that are well-positioned for growth,” said Polaris Chairman and CEO Scott Wine. “This partnership will enable Polaris to grow beyond our core powersports market, as we will reach new customers with innovative, relevant new products. We are looking forward to working with Ariens for many years to come.”

A fourth-generation family-owned company, Ariens celebrated its 80th anniversary in September 2013 having first produced rototillers during the great depression. Now the Ariens brand is most associated with snowblowers but produces a multitude of outdoor power equipment, including mowers, tillers and log splitters. Gravely, which Ariens acquired in 1982, features outdoor equipment and is best known for its commercial-grade mowers.

Gravely also produces a UTV model called the Treker, but the partnership announcement states Polaris will supply Ariens with a new work vehicle marketed under the Gravely brand. Polaris says of the new machine that “the vehicle will have different performance and styling characteristics to meet the requirements of Gravely’s work-focused end users.”

The two Midwestern companies tout similar business cultures (the company headquarters are approximately 350 miles from each other), as well as complementary customer bases. The partnership agreement includes shared technology and R&D. The strategic move also touts enhancement of both companies’ dealer networks.

“This partnership will create an even stronger dealer network by bringing together the related categories of outdoor power sports and outdoor power equipment. Dealers for the two companies share a lot of commonality including the understanding of how to serve and service the customers in this outdoor space,” said Ariens Company President and CEO, Dan Ariens. “With Polaris’ position as the global power sports leader, we are looking forward to collaborating on projects that drive results for both companies.”

In 2009 Polaris announced a similar strategic partnership with the outdoor equipment maker Bobcat. That effort led to the debut of the Polaris BRUTUS in 2013 – a lineup of diesel-powered commercial vehicles based off the Ranger UTV platform that mounts purpose-built equipment attachments. The BRUTUS attachments include a snow blower, angled broom and mower, with hydraulically-controlled units offered as well in a snowplow, pallet forks and a materials bucket. A Polaris representative confirmed to MotoUSA that the Ariens agreement is in addition to the existing Bobcat partnership.


Facebook comments