The new arrangement means the biennial INTERMOT will rotate annually with the Big Bike Europe expo, ensuring an annual show in Germany. INTERMOT is already scheduled for this year while the first Big Bike Europe expo to take place in Cologne will be held in 2015 during October. The AMD World Championships will continue to be held annually, rotating between INTERMOT and Big Bike Europe.
The Big Bike Europe expo, created by organizers of the AMDs who also publish the trade magazines International Dealer News, Moto Big Book and American Motorcycle Dealer (AMD), held the inaugural Bike Bike Europe event last year. Though it was well-received by participants, attendance numbers were modest. The date of the event was also listed as another motivating factor to ally with the Cologne show. INTERMOT reportedly attracts between 200,000 and 250,000 motorcycle enthusiasts from both trade and consumer ends.
“The mission has always been to provide the custom motorcycle market with access to the largest possible audience of motivated and relevant customers. This has always been our primary driving force, and has informed all our venue and strategic decisions, ever since 2004,” said AMD organizer Robin Bradley in a press announcement. “INTERMOT has the attendance; it has the facility; it has the large-displacement focus and, above all, it has the international status that is absolutely in the crosshairs of what we have always been trying to achieve.”
The press announcement also stated that INTERMOT Project Manager Ingo Riedeberger, speaking on behalf of Cologne’s international trade fair and exhibition center Koelnmesse, said “We are delighted to have made a multi-year agreement to host the AMD World Championship. This latest stage in our relationship with AMD marks an exciting development. One that will bring considerable benefit to INTERMOT’s visitors, its exhibitor profile, and to the custom industry itself.”
The AMD World Championships have an 11-year history in both Europe and the United States. It started in 2004 as a progression of the AMD ProShow, and the World Championship was held at the Custom Chrome Europe Dealer Show at Mainz in Germany until March, 2010. Concurrently, the World Championship was launched in the United States in 2004 as well, albeit as a trade-only show. In 2006, the format changed and the World Championship of Custom Bike Building went from solely a trade/dealer event to being open to public, allowing the best bike builders in the world to showcase their work. The AMD World Championships ended up taking place at the annual Sturgis Motorcycle Rally, the biggest biker rally in the United States. The show has earned a reputation as a true international competition and winning a class is a source of honor and prestige amongst the custom bike building community.
More details about this year’s AMD World Championships at INTERMOT, including classes, schedule, and exhibitor rates will be released in February.