BMW Achieves Record Sales in 2013

January 10, 2014
Byron Wilson
Byron Wilson
Associate Editor|Articles|Articles RSS

Byron's sure to be hunched over a laptop after the checkers are flown, caught in his own little version of heaven. Whether on dirt, street or a combination of both, MotoUSA's newest addition knows the only thing better than actually riding is telling the story of how things went down.

GS bikes have long been a favorite at the MotoUSA offices  the 2013 BMW R1200GS only increases our admiration.
The BMW R1200GS was the marque’s most popular mount in 2013, with nearly 30,000 units sold worldwide.

2013 was a good year for BMW Motorrad. The German marque claims its highest annual sales on record for the third consecutive year. Sales of motorcycles and maxi scooters worldwide reached 115,215 units, up 8.3% over the final figure for 2012. Of those, 6,343 were sold in December which is a 4.5% year-over-year increase.

BMW President Stephan Schallar said in a company press release: “Never before in the 90-year history of the company have we supplied so many vehicles. With a significant increase of 8.3% as compared to the previous year, we have achieved an all-time sales high and supplied more than 115,000 vehicles to our customers worldwide. I should like to thank all our customers most sincerely for the trust they have placed in us. Due to the high level of popularity of our motorcycles and maxi scooters we have been able to achieve growth in all sales regions. This demonstrates that our product offensive has put us on the right course. In some markets growth reached double figures, such as the USA and Russia. Germany remains our most successful individual market. However, we saw very positive sales developments in South America and Asia, too. And despite the difficult market environment that persists in Europe, we once again asserted and further extended our market leadership in the relevant capacity segment over 500 cubic centimeters in Germany, Spain and Italy. In the crisis-ridden markets of Italy and Spain we were able to achieve growth for the first time in years despite the fact that the market as a whole was heavily in decline in those countries.”

BMW sold 21,473 units in Germany alone, which is a 4.7% increase over the 2012 numbers. The company sold over 14,000 vehicles in the United States, making it the second largest market for BMW worldwide. December sales in the United States were improved over the 2012 figures as well, with 1,101 units sold, an increase of 19.9%.

Sales in France and Italy topped 10,000 units apiece and gains were also made in Brazil and the United Kingdom as well. Total market share for BMW increased its market share to 15.8% in 2013 overall.

BMW’s top-selling model was, by far, the R1200GS with nearly 30,000 sold. The second-most popular mount was the F800GS, with 10,166 units sold, while the third ranking motorcycle was the F700GS at 7,155 units. Gains were also made in the sportbike sector with the S1000RR and HP4.

The company forecasts an even better year in 2014 thanks to the addition of new models like the S1000R, the nine T and updates such as the K1600GTL Exclusive. BMW also banks on success in the electric scooter market with its C evolution.

Schallar again, “On the basis of our ongoing product offensive, we can look ahead to the upcoming motorcycle season with positive expectations. We are confident of being able to achieve our fourth all-time sales high in succession.”