Kevin Mahoney, CEO of Classic Motorworks, the exclusive importer of Royal Enfield to the US, explains: “We have always been a unique high value brand. Our high volumes (over 250,000 units will be sold globally in 2014) and increased efficiency allow us to make this aggressive move. We have lowered the MSRP on some of our products by almost $1400. The suggested retail price range of the product line now starts at $4999 and tops out at $5999 for the new 535cc Continental GT. This effort in repositioning Royal Enfield as a brand will not only put more bikes on the road, but simultaneously retain more of the market share here in the U.S.”
Here’s a brief look at the six Royal Enfields coming to the States this year.
Continental GT Racer
The Continental GT Racer (MSRP $5999) is a café-inspired, 535cc air-cooled Single first introduced at the India Auto Expo in 2012 that arrived in the US in 2013. The new 535cc engine claims 29.1 horsepower at 5100 rpm and 32 lb-ft of torque at 4000 rpm and features a wet, multi-plate clutch. The Continental GT comes with digital electric ignition and Pirelli Sport Demon tires. Brembo 300mm floating discs are pinched by a two-piston floating caliper out front and a 240mm disc is gripped by a single piston floating caliper out back. Wet weight is listed at 412 pounds. The company touts its new café racer as the “lightest, fastest, most powerful Royal Enfield in production.”
Bullet 500 B5
The Bullet 500 B5 (MSRP $4999) features styling sourced from Royal Enfield’s long-standing Bullet 350. It’s powered by a 499cc air-cooled Single that claims 27.5 horsepower at 4000 rpm. The Bullet 500 B5 has electronic fuel injection and electronic start, a five-speed gearbox and gas-filled shock absorbers. A 280mm disc brake out front and 152mm drum brake out back will provide stopping power. The 2014 Bullet 500 B5 has a wheelbase of 54 inches and wet weight claimed at 412 pounds.
Bullet G5 Deluxe
The Bullet G5 Deluxe (MSRP $5399) has the same specs as the Bullet 500 B5 but features styling touches such as rubber knee pads and a styling combination of chrome and paint.
Bullet Classic C5 Classic, Bullet C5 Military, Bullet C5 Chrome
The Bullet C5 Classic, C5 Military (MSRP $5499) C5 Chrome (MSRP $5600) are mechanically akin to the 500 B5, each featuring the 499cc air-cooled Single, EFI, five-speed gearbox and braking system. The Classic C5 comes with vintage livery based on post-war models while the C5 Military is available in the olive drab scheme prevalent on WWII machines. The C5 Chrome has some enhanced styling touches such as chrome fenders and tank with hand-painted pinstripes. The C5 Military and Chrome also come with a two-year unlimited factory warranty.