Show attendees were invited to fill out entry forms and were encouraged to visit www.WinABMWMotorcycle.com to enter through a Facebook contesting platform.
Motorcycle enthusiasts on Facebook were then targeted to enter the contest through a series of sponsored posts. The posts served to not only garner “Likes” on the SoCal BMW Motorcycle Dealers Facebook page, but also to introduce BMW motorcycles to non-BMW riders.
For those who already entered online, a “Second Chance” entry was offered by visiting any of the seven SoCal BMW Motorcycle Dealers, including Brown Motorworks in Pomona, BMW Motorcycles of Escondido, BMW Motorcycles of Hollywood, Irv Seaver BMW Motorcycles in Orange, Long Beach BMW Motorcycles, BMW Motorcycles of Riverside and BMW Motorcycles of Ventura.
The contest, which drew nearly 10,000 entries from Facebook “Likers” and in-store entry forms, was a win-win for Marisol and the So Cal BMW Motorcycle Dealer Group. She is the proud owner of the classic roadster, created to mark “90 Years of BMW Motorrad,” while the dealer organization has a whole new group of followers on Facebook.
The contest platform was conceived, developed and managed by Apollo Interactive (www.apollointeractive.com), a Digital-Centric Advertising Agency with offices in Los Angeles and Dallas.
BMW Group In America
BMW of North America, LLC has been present in the United States since 1975. Rolls-Royce Motor Cars NA, LLC began distributing vehicles in 2003. The BMW Group in the United States has grown to include marketing, sales, and financial service organizations for the BMW brand of motor vehicles, including motorcycles, the MINI brand, and the Rolls-Royce brand of Motor Cars; DesignworksUSA, a strategic design consultancy in California; a technology office in Silicon Valley and various other operations throughout the country. BMW Manufacturing Co., LLC in South Carolina is part of BMW Group’s global manufacturing network and is the exclusive manufacturing plant for all X5 and X3 Sports Activity Vehicles and X6 and X4 Sports Activity Coupes. The BMW Group sales organization is represented in the U.S. through networks of 339 BMW passenger car and BMW Sports Activity Vehicle centers, 139 BMW motorcycle retailers, 120 MINI passenger car dealers, and 35 Rolls-Royce Motor Car dealers. BMW (US) Holding Corp., the BMW Group’s sales headquarters for North America, is located in Woodcliff Lake, New Jersey.
Information about BMW Group products is available to consumers via the Internet at: www.bmwgroupna.com.