Sena to Attend BMW MOA International Rally

July 3, 2014
Courtesy of Sena Technologies, Inc.
The Bluetooth Headset Intercom company is to attend the annual rally in July with all-new products like the 20S
The Bluetooth Headset/Intercom company is to attend the annual rally in July with all-new products like the 20S.

Sena Technologies, Inc., a Bluetooth innovator in the motorcycle and outdoor activities market, today announced they will be attending the 2014 BMW MOA International Rally at the Minnesota State Fairgrounds in St. Paul, Minn. The BMW MOA International Rally is an annual event hosted by the BMW Motorcycle Owners of America (MOA) and will be celebrating its 42nd year. The rally features motorcycle seminars with industry experts, live evening entertainment, vintage motorcycle displays, RV and tent camping and commercial vendors. Sena will be attending to showcase their full state of the art 2014 product line, including the all new 20S and Bluetooth Audio Pack during the 2014 rally. In addition, Sena will also be providing the just released 20S Duel Kit as a door prize for the event. The BMW MOA International Rally takes place from Thursday, July 24, 2014 to Sunday, July 27, 2014 in St. Paul, Minn.

“The BMW MOA International Rally is a great opportunity for Sena to connect with the motorcycle community while introducing and demonstrating our products to attendees. Attending the annual event, is also an opportunity to enjoy the excitement of the three day event and further engage with customers to learn their needs and feedback,” said Tae Kim, President and CEO of Sena Technologies, Inc. “The BMW MOA International Rally is the perfect platform to allow attendees the opportunity to experience our products first-hand and learn the benefits and features each one has to offer. Sena looks forward to the opportunity to attend the annual event again this year.”

The BMW MOA International Rally is an annual event aimed at providing motorcycle enthusiasts with motorcycling accessories, gadgets and rides to check out. Hosted at the Minnesota State Fairgrounds in St. Paul, Minn., known for its beautiful gardens and architecture, attendees will have access to the fairgrounds as well as great riding, along the Great River Road, and around 10,000 lakes. One of Sena’s newest products, the 20S, a state-of-the-art motorcycle and powersports Bluetooth communication system, will be used as a prizes for the annual raffle.

The 2014 product line will be on display for consumers attending the annual rally to have the opportunity to test and try out for themselves, including several of the new 2014 products. The Sena 20S is the newest Sena motorcycle and powersports Bluetooth communication system with a sleek and aerodynamic design offering a versatile jog dial to maximize the ease of use. The 20S features several industry firsts for the motorcycle Bluetooth communication headset market including the introduction of Bluetooth 4.0 technology with dual Bluetooth communication modules, to create one of the most advanced Bluetooth headsets on the market. The new Bluetooth technology increases the performance and reliability of the headset while also allowing for increased high definition audio quality. Additionally on display will be the Sena Bluetooth Audio Pack which fits on the back of the GoPro Camera and provides users with the ability to wirelessly record high-definition voice audio to their GoPro recordings by using a Sena or other brand of Bluetooth microphone. Users of the Sena Bluetooth Audio Pack have the ability to record single voice as well as intercom conversations with other users wirelessly.

Sena offers a full range of Bluetooth headset, intercom, and action camera units allowing motorcycle riders and outdoor action adventurers to stay fully connected and engaged while exploring and staying safe and engaged with hands free technology. For 2014 Sena is bringing more products to market than ever before with several products recently launched and more to come.

For more information about Sena Technologies’ products, visit


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