BMW Sets New Six-Month Sales Record in 2014

August 6, 2014
Byron Wilson
Byron Wilson
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Byron's sure to be hunched over a laptop after the checkers are flown, caught in his own little version of heaven. Whether on dirt, street or a combination of both, MotoUSA's newest addition knows the only thing better than actually riding is telling the story of how things went down.

BMW’s Motorcycles Segment achieved the strongest six-month sales and revenue numbers in the history of the company through the first half of 2014, according to a report released by the German marque. BMW sold 70,978 motorcycles and scooters during the period, a 9.3% improvement over last year’s results. Of the total, 42,259 were sold in Q2 (up 5.1%).

Strong performance in a number of European countries, as well as the US, contributed to the positive gains. In Germany, BMW sold 12,019 motorcycles through the six-month period (up 1.6%) while 6129 units were sold in France (up 6.6%), 6992 units in Italy (up 14.7%) and 8857 units in the States (up 9.3%).

Production is up as well, with 75,000 units built through the first six months, a 9.6% gain compared to the first half of 2013.
The higher sales and production numbers have yielded financial gains as well, with a 9.8% increase in revenue through the six-month period.

Dr. Friedrich Eichiner, Member of the Board of Management of BMW AG, Finance, offered these remarks in a recent conference call:

“The Motorcycles segment reported a new sales-high for both the second quarter and first half of the year. Almost 71,000 vehicles were delivered to customers in the year to the end of June – an increase of 9.3%.

“Sales performed well in markets including France, Italy and the US. The R Series, in particular, with the new models R1200RT, R1200GS Adventure and R nineT, made strong gains.

“In the first half-year, the overall market in the segment above 500 cc showed signs of recovery for the first time worldwide. Over the full year, markets in Germany and Europe should improve on last year. In the US, the total market should be close to 2013 levels.

“BMW Motorrad will benefit from this trend. Revenues for the first six months climbed 9.8% to €1 billion. EBIT for the same period reached € 119 million – an increase of 22.7% year-on-year. Despite the strong sales momentum forecast for the second half of the year, earnings development will be subject to the usual seasonal influences.”