Ducati North America today announced Nathon Verdugo as its Public Relations manager, effective immediately. Verdugo will oversee all PR activities for Ducati North America and will be based at the company’s headquarters in Cupertino, Calif., where he will report to the Marketing Director.
Verdugo comes to Ducati as a lifelong motorcyclist with nearly a decade of experience in the motorcycle industry. Following positions managing PR efforts for the ESPN X Games as well as stints at Dainese and Alpinestars, he most recently served as the Global Brand Manager at Troy Lee Designs in Corona, Calif.
“I have a passion for any and all things on two wheels, and having the chance to align myself with a world-renowned brand while working alongside like-minded industry colleagues whom I respect is a dream come true,” said Verdugo. “I’m looking forward to helping Ducati inspire the same passion in others that it has in me.”
“Ducati is a unique company comprised of fervent professionals with a passion that can only be matched by lifelong Ducatisti,” said Ducati Marketing Director Arrick Maurice. “As a motorcyclist and consummate professional within the industry, we’re confident Nathon will thrive amongst this team and excel in his role as Public Relations Manager for Ducati North America.”
Ducati North America looks forward to what the future holds and its ongoing success with the addition of the newest member to the team.
Founded in Bologna in 1926, Ducati has been building emotions for over 80 years. Ducati is proud to represent Italian the essence of Italian style shows through the design of each bike. Sinuous, seductive and flexible lines with a permanent, timeless quality that sets an unsurpassable standard. Superbike, Monster, Streetfighter, Hypermotard, Multistrada and the new Diavel – in over 60 nations throughout the world these models dominate the dreams of the most ardent motorcycle enthusiasts. www.ducatiusa.com.