Dainese, Peugeot Scooters Team Up for Safety

November 4, 2014
Courtesy of Dispatch Communications
Dainese logo

Dainese and Peugeot Scooters have signed an important partnership for enhanced motorcycling safety. At the EICMA show that will run in Milan from November 4-9, the two premium brands, Dainese and Peugeot Scooters, will display a Metropolis D-air at the Peugeot stand. This model features aftermarket D-air Street Dainese equipment, the state-of-the art result of Dainese technological research, designed to protect motorcycle and scooter riders.

As one of the most advanced three-wheeled scooters on the market, Peugeot Metropolis already offers excellent safety characteristics, and combined with the wireless Dainese D-air Street airbag, the safety level increases dramatically. The system operates in just 45 milliseconds thanks to an algorithm that identifies and recognizes potential accident situations.

Peugeot Scooters had no hesitation in opting for the Dainese D-air Street system, which passed the very strict certification tests set by TUV Sud, the German certification body and that obtained 5 stars from the French certification body SRA (Sécurité et Réparation Automobile).

Eric Mougin, Marketing and Style Director for Peugeot Scooters, said: “I am very glad to announce at ECIMA 2014 the launch of the partnership between Dainese and Peugeot Scooters. Our two brands are enhancing common values and sharing similar positioning in terms of excellence and high-end technology. Peugeot Metropolis D-air is the perfect combination to answer the high expectations of our premium customers regarding safety.”

Stefano Grasselli, Sales Director for the Dainese D-air product line added: “We are delighted with this collaboration with Peugeot Scooters that has come to fruition at the EICMA event. Both our companies are extremely aware of issues regarding safety. For us, this is the first step in an even broader partnership with Peugeot Scooters who are the class leaders on the European market.”

About Dainese
Founded in 1972 by company president Lino Dainese, Dainese produces protective wear for motorcycling, mountain biking, winter sports and equestrian use. In 2007, the company acquired premium race and sport helmet manufacturer AGV. Dainese and AGV protective products showcase some of the most innovative technologies in action sports and are used by the world’s top riders. Headquartered in Vicenza, Italy, Dainese is distributed in North America exclusively by Dainese USA, which, along with Parts Unlimited, also distributes AGV helmets.