Graeber to Provide Strategic Direction to Suzuki

January 16, 2015
Courtesy of Questus
Kerry Graeber
Kerry Graeber joins Questus as Marketing Director to provide strategic direction to Suzuki Motor of America.

Questus has hired Kerry Graeber as Marketing Director to provide strategic direction for client Suzuki Motor of America, Inc. Prior to joining Questus, Graeber held executive level positions at several motorcycle and powersports-related companies including Marketplace Events Motorcycle Group, AMA Pro Racing and Suzuki. Graeber has agency-side experience, as well.

Graeber’s most recent accomplishment was leading the marketing efforts for the launch of the American International Motorcycle Expo (AIMExpo), which in only its second year has become powersports’ largest combined trade, consumer and media event in North America. Suzuki is a key OEM participant in AIMExpo and was among the first to commit to the event for its 2013 launch.

“Kerry is a respected voice in the motorcycle and greater powersports industry and will bring significant value to both Questus and our client Suzuki,” said Jordan Berg, Co-founder of Questus. “Kerry is a talented communications professional with a demonstrated record of marketing leadership and success. We look to him to take the point on mapping out a strategic vision for Suzuki.”

Graeber will head up Questus’ new satellite office in Brea, California, which is being opened in support of Suzuki. Questus also operates offices in San Francisco and New York.

“I’m excited to be joining Questus and Suzuki and for the opportunity to bring my abilities and experience to this business,” said Graeber. “Everything I’ve done to this point in my career has specific relevance to powersports marketing so this is an ideal fit for me. Suzuki’s products are among the most highly regarded in powersports and our job is to identify and create innovative and compelling brand communications experiences for existing and new riders.”

About Questus
Questus is leading the advertising revolution.

Technology and connectivity have made corporations completely transparent. World-class brands are now built based on behavior, not just clever messages. In short, brands need to be great, not just say they’re great.

Questus doesn’t think of advertising as a series of interruptive messages. Questus builds brands by creating immersive experiences. How? By developing emotionally engaging brand platforms and extending those platforms across the entire consumer journey. The objective is to not just create amazing campaigns. Questus creates world-class brands.

This approach helped Questus win the prestigious iMedia Agency of the Year award and has created groundbreaking results for world-class clients such as General Mills, Capital One, Suzuki, Universal, The NFL and others.

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