Mr. McKenna is a lifetime motorcycle enthusiast and brings over 25 years of powersports industry leadership to MV Agusta USA. His broad cross-section of skills from his experience working at the dealership level to leading national sales and network development teams will benefit the company and dealers.
In his new role as National Sales & Network Development Director, Mr. McKenna will oversee commercial operations, including dealer relationship management, building and managing the US sales operation, network development, and overseeing the appointment and dealer upgrade processes.
Says McKenna; “This is such an exciting time! MV Agusta is a great and storied brand; and this the project of a lifetime. I am extremely pleased to be part of the leadership team actively working to re-launch this iconic motorcycle company here in the USA.”
“Over the past few years, MV Agusta SpA has focused its efforts on developing a strong product development pipeline launching exceptional, technically advanced products across many segments”, said Helen Vasilevski, CEO, MV Agusta USA LLC. “As we continue to secure strong, accountable leaders who take charge, inspire others to go above and beyond and ultimately effect lasting change in the USA where consumer interest for MV Agusta is high, we know that we will be able to develop stronger connections and continue to build loyalty with our consumers and dealers who share our passion for this brand, one with a long history of racing and exceptional design. We are thrilled to have someone with Jim’s background join the team.”
About MV AGUSTA Motor S.p.A.
MV Agusta is an exclusive brand in the motorcycle industry with a long history in racing and distinctive design. The first MV Agusta motorcycle was launched in 1945 and since then it has gone on to gain 75 world titles (37 manufacturers and 38 racers). The company continues to design, manufacture, and distribute the brand based from the lake shores of Varese, Italy near where the company was initially founded in 1907. The MV Agusta brand is distributed in 50+ countries. www.mvagusta.com.