Polaris to Trademark Electric Victory Charger

February 4, 2015
Bryan Harley
By Bryan Harley
Cruiser Editor |Articles|Articles RSS|Blog|Blog Posts|Blog RSS

Our resident road warrior has earned his stripes covering the rally circuit, from riding the Black Hills of Sturgis to cruising Main Street in Daytona Beach. Whether it’s chopped, bobbed, or bored, metric to ‘Merican, he rides ‘em all.

The Enertia didnt do this... the new Brammo Empulse sports more pleasing pull at the rear wheel.
Smoke screen or the real thing? Polaris has filed a trademark for a ‘Victory Charger,’ potentially the first electric motorcycle it will produce since acquiring Brammo. ‘Bad’ Bart is seen lighting up the wheels of a Brammo Empulse above.

It didn’t take long for Polaris Industries to provide an inclination of its intentions for Brammo. Hot off the heels of the January 15 announcement that it had acquired Brammo’s electric motorcycle business, Polaris Industries filed a trademark for a “Victory Charger” on January 27, 2015. The trademark covers “Electric motorcycles and structural parts thereof.” No other details are available, but Polaris previously stated it “plans to begin manufacturing electric motorcycles during the second half of 2015 in its Spirit Lake, Iowa facility.”

Victory currently offers 10 base models in its 2015 lineup, all powered by its 1731cc Freedom 106 V-Twin. Parent company Polaris also owns the Indian Motorcycle Co., a business it acquired in 2011. Since the acquisition, it seems like the thrust of Polaris’ energy has been focused on re-launching the iconic brand while new developments at Victory have taken a back seat. Last year Victory offered 15 base models, but long-standing motorcycles like the Jackpot were nixed in 2015. An electric motorcycle might just be the catalyst Victory needs to reinvigorate the company.

The Victory Charger could also be Polaris’ answer to Harley-Davidson’s LiveWire. Harley has been actively promoting its electric motorcycle with nation-wide tours and marketing campaigns. Though the LiveWire has been billed as a “prototype,” the consensus is the electric Harley will soon be a production model.

Brammo isn’t the only electric vehicle company under Polaris’ umbrella. Polaris also owns Goupil, a French-based manufacturer that designs electric vehicles, as well as Global Electric Motorcars.

Here’s the info Polaris filed for the Victory Charger with the US Trademark and Patent Office.

Goods and Services IC 012. US 019 021 023 031 035 044. G & S: Electric motorcycles and structural parts therefor
Standard Characters Claimed
Serial Number 86515128
Filing Date January 27, 2015
Current Basis 1B
Original Filing Basis 1B
Owner (APPLICANT) Polaris Industries Inc. CORPORATION DELAWARE 2100 Highway 55 Medina MINNESOTA 55340
Attorney of Record Andrew S. Ehard
Type of Mark TRADEMARK
Live/Dead Indicator LIVE