BMW 2015 Sales Up Worldwide but Down in U.S.

March 10, 2015
Byron Wilson
Byron Wilson
Associate Editor|Articles|Articles RSS Byron's sure to be hunched over a laptop after the checkers are flown, caught in his own little version of heaven. Whether on dirt, street or a combination of both, MotoUSA's newest addition knows the only thing better than actually riding is telling the story of how things went down.
BMW Motorrad is off to a strong start in 2015, marking record sales through the first two months of the year worldwide. January saw a 15.2% growth in sales over the same period in 2014 and a 13.5% rise in February. Through the first two months of 2015, BMW has sold a total of 15,458 vehicles, a 14.2% increase over January and February 2014.The company cites “continuing strong demand” for models such as the S1000RR, R1200R and F800R as contributing to the sales improvements.

The growth was evident in U.S. market performance in January, the company achieving 11.8% sales growth. The R1200GS Adventure was the most popular model in the month, with 126 units sold.

February’s figures were down compared to the same period in 2014 however, BMW marking a 12% decline in sales for the month. The company cites adverse weather conditions as contributing to the slump. As a result of sales drop in February, BMW is down 2.8% through the first two months of the year in the U.S. compared to the same period in 2014. In total, 1484 vehicles have been delivered in the U.S. through February.