Blundstone Celebrates Ducati Scrambler Collaboration with Campaign

September 14, 2015
Courtesy of Blundstone
Blundstone announces the #HowIRoam campaign to celebrate the Ducati Scrambler Collaboration.

Iconic footwear brand Blundstone is pleased to announce the launch of its #HowIRoam campaign in support of the brand’s recent collaboration with world renowned motorcycle brand Ducati. In partnership with Ducati Scrambler, Blundstone has produced a limited edition #800 Ducati Scrambler boot as part of Ducati Scrambler’s official apparel and accessory collection. The #800 Ducati Scrambler boot is now available at us.blundstone.com and at select retailers nationwide. To celebrate the release, Blundstone is embarking on a motorcycle journey throughout the Pacific Northwest starting today and ending October 9th, 2015. The ride is a part of a national promotion, culminating with a Ducati Scrambler giveaway.

The #HowIRoam campaign is a celebration of the exhilarating feeling of doing what you love. With no itinerary and no set plans, fans can follow the adventure at @blundstone on Instagram where the brand will document the journey through the sharing of videos and photographs. Additionally, fans can enter-to-win weekly prizes including Blundstone #800 Ducati Scrambler boots, gear from leading outdoor brand Poler Stuff along with the grand prize—a new Ducati Scrambler. By following @Blundstone on Instagram and posting photos of living life to the fullest using #HowIRoam, fans will be automatically entered to win.

Additionally, during the motorcycle journey, Blundstone will capture images and video with sponsored equipment from GoPro and join forces with renowned photographer and Instagram influencer, Benjamin Heath who will share his stories and imagery from the adventure.

“#HowIRoam gives Blundstone a chance to bring our brand to life and share imagery and stories through our social platforms,” says International Sales Executive, Andrew Ross. “We’re very proud to have collaborated with Ducati Scrambler and to offer a motorcycle to a brand enthusiast through this exciting promotion. We’re looking forward to engaging with our customers and seeing the imagery and stories they share.”

With its release of the 2015 Scrambler, Ducati has focused on a “post-heritage” style, taking the best of the past and creating something unique and contemporary; synonymous with the core manifesto of the Blundstone brand. Recognized as quite possibly the world’s most comfortable, most durable boots ever made, Blundstone is known for its iconic elastic-sided Chelsea boots that offer durability and classic styling.

Blundstone 800 Ducati Scrambler Limited Edition
Blundstone 800 Ducati Scrambler Limited Edition Boot

About Blundstone:
Founded in Tasmania, Australia in 1870, Blundstone is recognized as quite possibly the world’s most comfortable, most durable boots ever made. Blundstone is known for its iconic elastic-sided Chelsea boots sold worldwide that offer durability and contemporary styling. The company’s extensive boot range also includes a safety boot line that offers superior comfort and protection for industrial usage. For more information, visit us.blundstone.com.

About Ducati Scrambler:
Ducati Scrambler is a new brand from Ducati that provides a fresh take on the values of the iconic Ducati Scrambler from the 1970s: initially built with the US market in mind, in just a few years it had become a worldwide success. The new design is post-heritage: it draws on the best from the past and gives it a decidedly modern re-interpretation. Yet the Ducati Scrambler is no vintage bike; it is an emphatically contemporary one that expresses the pure essence of motorcycling. Refined tried and tested materials such as the aluminium swingarm and engine covers and the steel teardrop tank and frame. Combined with new-generation components such as front and rear LED lighting and LCD instruments and an under-seat USB port. Wide handlebars and a long seat provide a comfortable, relaxed riding position and, together with the low weight, low bars and slight knobby tires, ensure pure riding fun.

The Ducati Scrambler is available in four different versions. The Icon: available in yellow and red. The Full Throttle: for riders enthralled by the flat-track racing world who have a penchant for pushing things to the limit. The Classic: for devotees to detail and that 1970s look who want the uncompromising riding pleasure and comfort of a modern-day bike and the Urban Enduro: characterized by a Wild Green paintjob that perfectly matches the outdoor, open-air lifestyle values of Blundstone.