Celebrities from around the globe came together, with legends of the road, to celebrate the launch of the new Triumph Bonneville family at The Bike Shed in London, England on Wednesday, October 30.
The event, Triumph’s most significant launch in over a decade, introduced fans such as Tom Hardy, Idris Elba, Kellan Lutz, Gillian Anderson, Jeremy Irvine, Reggie Yates, Chad McQueen, Carl Fogarty, Charley Boorman, Jake Chapman, Paul Simonon and Zoe Hardman to the next generation of the iconic Bonneville with five exciting new motorcycles. The new family consists of; The Bonneville Street Twin, Bonneville T120, Bonneville T120 Black, Thruxton and Thruxton R. The Bike Shed, London’s newest motorcycle club, played host to the event and was transformed for the evening with Triumph Bonneville memorabilia.
Triumph Motorcycles America had some special guests of its own as world-renowned chef Tyler Florence, UFC standout Bryan Caraway, Canadian singer/songwriter Clayton Bellamy, two-time CSBK Pro Sport Bike Champion Kenny Riedmann, and three Triumph Global Dealer Award winners (Andre Joyal, Southern California Triumph, and Triumph Westchester) also earned the opportunity to attend the exclusive gala.
Adrenaline fuelled guests competed against the clock on a customized Manx TT Super Bike racing game, which was created to resemble the new Bonneville bikes. Later in the evening, crowds gathered by the miniature Triumph factory, to watch some of Triumph’s most skilled engineers assemble a Bonneville Street Twin.
VIP’s sipped specially created cocktails by Milroy’s of Soho named with the event in mind, including; Smoking Cee – Gar, Bonnie Blend, Bettman, Turner, Bloor. Fourpure and 1936 beer were also served alongside canapés created by Street Kitchen.
Entertainment was provided by fashion favorite Hanna Hanra, editor of BEAT Magazine, who welcomed guests with a vibrant and varied playlist. A set by rock band Brother & Bones entertained guests with hits such as Omaha and Kerosene.
Visit www.TriumphMotorcycles.com to learn more about the new line of Triumph Bonneville motorcycles.
Triumph Motorcycles is a British motorcycle marque that produces a wide range of truly distinctive Modern Classic, Adventure, Sport, Cruiser and Touring motorcycles offering the perfect blend of authentic design, character, charisma and performance. The first Triumph was produced in 1902. The company’s global headquarters is located in Hinckley, Leicestershire, England, solely owned by Bloor Holdings Ltd. Triumph Motorcycles America Ltd., its North American subsidiary, is based in Atlanta, Ga., and home to the motorcycle industry’s first 24/7 Customer Support team. To see the full range of Triumph motorcycles, visit www.TriumphMotorcycles.com.