MIC Reports 2015 Motorcycle Sales Up Through Q3

Byron Wilson | November 6, 2015

Motorcycle sales continue to creep upward according to the latest report from the Motorcycle Industry Council. The grand total of units sold through September 2015, including Dual, Off-Highway, On-Highway motorcycles and Scooters reached 413,128 for the year, 18,488 more two-wheeled vehicles than were sold at the same point last year. For the month of September 2015, total sales reached 40,298, a 6% improvement over sales in September 2014.

The sales figures are determined based on the performance of MIC member manufacturers (BMW, Can-Am, Ducati, Harley-Davidson, Honda, Kawasaki, KTM, the Piaggio Group, Victory, Suzuki, Triumph and Yamaha).

The On-Highway segment accounted for the bulk of sales for the month, at 28,879 units, as well as in YTD figures at 298,773 units. That’s a 5.1% increase for the month when compared to last year and a 6.4% increase for the year.

The Dual segment achieved the largest percentage of growth, with September 2015 sales 21.8% better than September 2014. For the year, Dual motorcycle sales have improved 6.9%, with 30,465 units sold through the first nine months of 2015.

Off-Highway motorcycles were popular as well, improving 11.5% for the month. Sales for the year in the segment have slowed compared to others, improving 2.7% compared to YTD figures marked in 2014.

The Scooter segment is the only to see a decline for the month and in YTD numbers. Scooter sales were down 8.1% in September 2015 and are down 10.9% for the year.

ATV figures were reported as well, showing an 8.4% increase for the month. The segment grew to 164,491 units sold YTD, marking a modest gain of 0.9% for the year.

MIC September Figures

Byron Wilson

Associate Editor | Articles | Byron’s sure to be hunched over a laptop after the checkers are flown, caught in his own little version of heaven. Whether on dirt, street or a combination of both, MotoUSA’s newest addition knows the only thing better than actually riding is telling the story of how things went down.