BMW Motorrad Achieves Record Sales in 2015

Byron Wilson | January 11, 2016

BMW Motorrad marked its fifth consecutive year of record-breaking sales in 2015, moving 136,963 units worldwide. That’s a 10.9% improvement over sales of motorcycles and maxi-scooters in 2014.

Performance was strong in the United States, BMW motorcycle sales rising 9.3% compared to 2014 numbers, reaching 16,330 units in 2015. The best-selling model for the Bavarian brand in 2015 was the S1000RR in the US, the model accounting for more than 13% of sales in the States. The R1200GS Adventure and R1200GS figured highly in BMW’s performance in America as well.

“New and loyal customers; a broad, continuously enhanced model lineup; a high-performing dealer network; and accolades from the motorcycle press contributed to record growth for BMW Motorcycles in the United States, BMW Motorrad’s strongest export market,” commented Kris Odwarka, Vice President, BMW Motorrad USA in a company press release.

One of the most popular models in December 2015 was the R nineT. BMW is hoping to increase sales further in 2016 with an expanding model base that includes the R nineT Scrambler along with its new entry-level G 310 R.

2015 BMW S1000RR Shootout Track (3)

Byron Wilson

Associate Editor | Articles | Byron's sure to be hunched over a laptop after the checkers are flown, caught in his own little version of heaven. Whether on dirt, street or a combination of both, MotoUSA's newest addition knows the only thing better than actually riding is telling the story of how things went down.