Cooper Tire is Official 2016 Monster Energy Supercross Tire

January 22, 2016
Courtesy of Discount Tire
Monster Energy Supercross Logo

Feld Motor Sports® announced that Cooper Tire will be the exclusive passenger/ truck tire manufacturer of the Monster Energy AMA Supercross, an FIM World Champion, for the 2016 season, that kicked off Saturday, January 9 from Anaheim’s Angel Stadium.

Partnering with Discount Tire, Cooper Tire has developed an exclusive line of Discoverer HTP, ATP and MTP tires for light trucks, crossovers and SUVs. This selection provides cost-effective solutions for highway, all-terrain, and mud-terrain use. Cooper tires are available at the 900 plus Discount Tire/America locations across the U.S.A, and online at Discount Tire Direct in areas with no store service.

Cooper Tire features a product line that extends from passenger vehicle tires that take you to work, all the way to the all-terrain models to ride on to get your mind off work. They aim to engage with a passionate fan base through on-site activities, advertising and promotional programs. Their feature model tire of this season, the Discoverer STT PRO, reflects the ruggedness and aggressive style of Monster Energy Supercross riders. In addition to partnering with Monster Energy Supercross, Cooper Tire is the official tire of the Professional Bull Riders, Indy Light Series, and the Pro Mazda Championship.

“We’re excited to have the opportunity to jump on-board with our partner Discount Tire” said Chris Pantani, Director of Event Marketing and Motorsports, Cooper Tire.

Cooper Tire and Discount Tire Direct are developing a Supercross promotional campaign where sweepstakes participants can register to win a free set of four Cooper tires. There will be six drawings and six lucky winners throughout the season. Cooper Tire’s presence in the Monster Energy Supercross Pit Party will focus on the process involved in evaluating the right tire for your vehicle, whether it is for work or play.

The entire 2016 Monster Energy Supercross Championship will air live on FOX Sports, including two races on the FOX broadcast channel. In addition, the authenticated FOX Sports Go app will live stream each race.

As a precursor to the live television, don’t forget to catch all of the pre-race coverage with Supercross Race Day Live presented by AMSOIL, which will stream on SupercrossLive.com from 12:50 p.m.- 4:30 p.m. local race time each Saturday during the season. Practice, qualifying, behind the scenes features, and key rider interviews will all be highlighted on the Supercross Race Day Live presented by AMSOIL webcast.

For more information on the Monster Energy AMA Supercross, an FIM World Championship, please log on to www.SupercrossLive.com, the official website of Monster Energy Supercross. To follow Monster Energy Supercross on Facebook, Twitter and Instagram, log on to www.facebook.com/supercrossLive www.Twitter.com/supercrosslive and www.instagram.com/supercrosslive. Subscribe to our YouTube Channel at www.youtube.com/supercrosslive. For all media requests, please contact Denny Hartwig dhartwig@feldinc.com or 630-566-6305.

About Feld Motor Sports®
Feld Motor Sports, Inc. is the world leader in specialized arena and stadium-based motor sports entertainment. Feld Motor Sports productions include Monster Jam®, Monster Energy Supercross, and AMSOIL Arenacross. Feld Motor Sports is a division of Feld Entertainment, the world’s largest producer of live family entertainment. Official Monster Truck Series only at Monster Jam. For more information on Feld Entertainment, visit www.feldentertainment.com.

About the American Motorcyclist Association
Founded in 1924, the AMA is a not-for-profit member-based association whose mission is to promote the motorcycle lifestyle and protect the future of motorcycling. As the world’s largest motorcycling rights and event sanctioning organization, the AMA advocates for riders’ interests at all levels of government and sanctions thousands of competition and recreational events every year. The AMA also provides money-saving discounts on products and services for its members. Through the AMA Motorcycle Hall of Fame in Pickerington, Ohio, the AMA honors the heroes and heritage of motorcycling. For more information, visit www.americanmotorcyclist.com. Not a member? Join the AMA today: www.americanmotorcyclist.com/membership/join

About Cooper Tire & Rubber Company
Cooper Tire & Rubber Company, together with its subsidiaries, is a leading designer, manufacturer and marketer of innovative, great-performing tires that people depend on for all of life’s road trips, whether on city streets, off-road adventures or high-speed tracks. In fact, Cooper Tire is proud to sponsor and race in all three levels of the Mazda Road to Indy development program within the IndyCar racing series. Cooper tires can also be seen on the track as a sponsor of the IMSA Prototype Lites Series, and competing in the short course off-road TORC Series. Headquartered in Findlay, Ohio, Cooper, together with its subsidiaries, has manufacturing, sales, distribution, technical and design operations in more than one dozen countries around the world. This year, as we head into our second century in the tire industry, Cooper is looking toward a future where innovation will continue to drive our products and our products will continue to drive the world. To connect with Cooper Tire, visit www.coopertire.com, www.facebook.com/coopertire or www.twitter.com/coopertire.

About DISCOUNT TIRE/AMERICA’S TIRE
DISCOUNT TIRE/AMERICA’S TIRE, based in Scottsdale, Ariz., is the world’s largest tire and wheel retailer. The company does business under the trade name DISCOUNT TIRE in most of the U.S. and AMERICA’S TIRE in parts of California. The company currently operates more than 900 stores across the country. In 2010, the company marked its 50th year serving customers as their trusted tire retailer in local markets across the U.S. DISCOUNT TIRE/AMERICA’S TIRE also sponsors NASCAR XFINITY Series and Monster Energy AMA Supercross. DISCOUNT TIRE – Your Journey Starts Here. For more information about DISCOUNT TIRE/AMERICA’S TIRE visit discounttire.com or americastire.com. Like us on Facebook at www.facebook.com/discounttire.