Ducati North America Achieves Record Sales in 2015

Byron Wilson | February 2, 2016

Ducati North America is reporting a record-breaking sales year in 2015, with 12,132 motorcycles sold in the United States, Canada and Mexico. That’s a 14.1% improvement compared to the previous year. It’s also the sixth straight year of sales growth for the brand in this region.

“Our success in North America is the result of the hard work of the entire Ducati organization and our network of dedicated dealers,” Dominique Cheraki, outgoing CEO of Ducati North America in a company press release. “I am proud of what we have collectively achieved during the past five years of my tenure and I’m enthusiastic of what the future holds for the brand.”

Breaking down the region further, growth was up 9.7% in the US with 9674 units sold, up 12% in Canada with 1458 units sold and up 85% in Mexico with 1003 units sold.

The sales boost was spurred by three models in particular – the Scrambler, 899 Panigale and Monster 821.

Ducati expects the trend to continue in 2016 thanks to the introduction of the two new motorcycles, the XDiavel and Multistrada 1200 Enduro.

“It’s a tremendous honor and responsibility to lead Ducati North America into the next chapter,” said Jason Chinnock, the newly appointed Chief Executive Officer. “We have a clear objective to continue the growth of our brand in a manner that delivers a premium experience to our owners and profitable business for our dealer partners. I am confident that we have a strong internal management team. This, coupled with an outstanding dealer network and a tremendous product offering, will give us the ability to fully capitalize on the opportunity in this market.”

Mustang has come out with a new seat for the 2015 Ducati Scrambler.
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Byron Wilson

Associate Editor | Articles | Byron's sure to be hunched over a laptop after the checkers are flown, caught in his own little version of heaven. Whether on dirt, street or a combination of both, MotoUSA's newest addition knows the only thing better than actually riding is telling the story of how things went down.

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