Hot Leathers, the industry leader in motorcycle apparel and accessories, is now the officially licensed merchandiser for Paul Yaffe. Hot Leathers will design, produce retail and distribute Yaffe’s entire line of apparel. This will include a wide selection of apparel that is sure to fit every rider’s taste.
“Paul is one of the true visionaries in the bike-building business,” says Hot Leathers Executive Vice President Andy George. “We’ve been looking to add to our custom builder line of merchandise, and Paul Yaffe is the best in the business.”
Known for designing some of the most innovative and provocative custom Harley-Davidson motorcycles, Paul Yaffe is celebrating his 25th year in the bike-building business. Part inventor, part engineer, Yaffe’s unique aesthetic has set industry standards and earned him worldwide acclaim for his custom bikes and component parts. Paul’s designs have featured in over thirty magazines in the United States and around the world, and his bikes have garnered “Best Of Show” honors from esteemed competitions like Daytona, Rat’s Hole, Del Mar and The Oakland Roadster Show. He also recently featured on the History Channel’s popular show Biker Battleground.
“We had been looking for a company to design, produce and distribute the constantly growing demand for Bagger Nation merchandise, and we knew the superior reputation the Hot Leathers brand carried with it,” said Paul Yaffe. “Then once I saw the designs for the new 2016 Apparel Line, I was blown away by what Hot Leathers created to represent our brand! We are confident they will be able to service our Paul Yaffe and Bagger Nation customers with their official merchandise needs! I couldn’t be more satisfied!”
Hot Leathers is the preeminent motorcycle apparel and accessories merchandiser in the country and has been in business for over 30 years. All official Hot Leathers 2016 merchandise and apparel can be found in Hot Leathers one-stop rally shops at motorcycle events across the U.S.A. Hot Leathers features as the official merchandiser for ten of the top motorcycle rallies in the United States of America this year and is also the official merchandiser for many custom bike shops. For the full 2016 Hot Leathers Events Schedule, please visit Hot Leathers.