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2010 MV Agusta F4 First Ride

Monday, March 22, 2010
Motorcycle USA continues its cultural exchange program with our friends at MCN overseas to bring you this excellent breakdown of the 2010 MV Agusta F4 by MCN’s resident track destroyer, Michael Neeves. Read on to learn all about this gorgeous example of Italian exotica.

This is MV Agusta’s brand new 1000cc flagship superbike, called simply: the F4.

MCN's Michael Neeves flogged the 2010 MV Agusta F4 around the Almeria circuit to get a feel for how the Italian marque's new superbike stacks up against the competition.

It’s an evolution of the MV’s old F4 1000 and looks remarkably similar, but it’s completely redesigned right down to the last nut and bolt. Look closely and the shape is sleeker and the nose is a V-Twin-like 40mm narrower. There’s a new frame, swingarm, riding position, electronics package, rider aids and a 186 bhp inline-four-cylinder engine. Best of all, it’s shed a much-needed 10kg.

The new design has kept the £14,250 MV Agusta looking recognizable, but beautiful too. It’s been around for 12 years in one form or another, but the F4 still manages to pull off the rare trick of maintaining its status as bona-fide, stop-and-stare exotica.

F4s were always lightning-fast, but never that friendly to actually ride and live with, but the new F4 is different - it’s the best superbike MV has ever made.

Taking the F4 for a spin on the heavenly roads surrounding Almeria race circuit in southern Spain to start our test day, it’s a pleasant surprise to feel how easy it is to get on with. Gone is the harsh throttle, rough ride and a seat that trapped you resolutely between the tank and tail unit of the old bike. In its place is a seat you can move around in, spaciously-set clip-ons, a flawless throttle response, smooth gearbox, light controls and tactile brakes.

If you were ever going to take your MV out in the wet and risk getting it dirty, you can flick from ‘Sport’ to ‘Rain’ mode, which gives you a slightly softer power delivery and peace of mind.

The new F4 engine features an electronic injection system fed through 49mm throttle bodies controlled by a Magneti Marelli 7BM ECU.

The old F4’s motor revved as freely as a racing machine’s thanks to its super-light crank, but for normal road riding this meant the bike felt too ‘stop/start’ on and off the throttle. The new bike has a 2kg-heavier crank (MV says it weighs about the same as a Japanese 1000 now), which equates to 47% more inertia.

Now the power delivery feels smoother and more elastic thanks to the heavier crank and the new variable-length inlet trumpets, which helps boost the F4’s low and mid-range power, so you don’t need to dance on the gear lever to make good progress.

New aerodynamic mirrors give 70/30 view of elbow/view behind (better than a 1198 or RSV4) and although we didn’t get the chance to ride the F4 at night, MV tell us the new tiny, lightweight (and expensive to develop) xenon headlight pumps out a decent beam, too.

Build quality is superb and the F4’s deeply painted curves just cry out to be polished on a regular basis. The only part of the bike that isn’t perfect is the exposed welded seam of the exhaust collector box under the seat. On some of the test bikes this area looks grubby already.

The F4’s very tall 33.86 in. seat may cause shorter riders a problem. It’s one of the tallest seats on a sportsbike. A Suzuki GSX-R1000’s is 31.89 in., the BMW S1000RR sits at 32.28 in. and the saddle of the Aprilia RSV4 is 33.27 in. high. Some riders, short in the leg, have problems with three-point turns during our ride.

Despite changes to the F4, it still emits that gotta-have race machine growl.
Despite the concessions to practicality that are going to make the MV Agusta far more pleasant to live with, you’ll be glad to hear it’s still an angry, growling, powerful, thinly-disguised racing machine. The ride is on the firm side of plush (far stiffer than its Japanese rivals) and the shrill exhaust note raging from the new square-section quad underseat cans and deep, bellowing airbox roar is pure aggression. From around 10,700 rpm the engine goes into atomic overload and fires you into the horizon. It’s epic stuff.

Road compound Pirelli Diablo Super Corsa SP tires are among the best you’ll find anywhere and give you grip and confidence aplenty. Even in these cold test conditions they’re always quick to heat up and ready for whatever you can throw at them.

The old F4 always made it clear it was happier on the circuit, but the new one now loves the road too, but has it lost its racetrack edge?

Out on the twisty, undulating and highly technical Almeria circuit the only changes to our test bike are medium compound SC2 Pirelli Diablo Super Corsa tires and a more radical suspension set-up from the 50mm Marzocchi forks and Sachs rear shock. This better suits the conditions and shows off the F4 in its full glory.

A cut-out of the new F4 highlights its hyper-light trellis-style chassis.

After being impressed on the road, the F4 is a real struggle to physically hustle around the track and disappointingly it feels as heavy as it always was. I’m sure the Blades, ZX-10Rs, R1s and GSX-Rs I’ve ridden here in the past aren’t this hard to work. But, the F4 has excellent quality suspension for a reason: to let you fine tune the bike to your weight and riding style.

I’m undoubtedly taller and heavier than the Italian MV racing snake-like test riders, so following the advice of their technicians, we add three millimeters more ride height (by lengthening the easily accessible ride-height rod) and a dash more high and low-speed compression damping, all to keep the rear front sinking with me onboard and sharpening the steering. The result? A completely different machine.

Now the F4 goes exactly where you want it, changes direction and hits every single apex with minimal effort. The grip from the tires, brilliant slipper clutch and the neutral, friendly steering make riding on the track a joy. The new gear position indicator on the big new dash is a brilliant addition.

The different suspension set-up made the difference between praying for the checkered flag to come out each lap to hoping the Alan the Almeria flag man would forget about me and let me carry on until the fuel ran out.

I tried the different levels of traction control, but to be honest I never felt the system work enough to give me the confidence to really lean on it. Using crank, not wheel speed sensors, the MV’s system is relatively basic, but with the grip from the tires and feedback from the chassis I never felt I wanted TC anyway.

The cockpit of the F4 features a large digital display that includes a traction control level, lap timer and gear map.
With such precise handling and more power at your right wrist than you’ll ever really know what to do with, if you’re honest, the F4 is a trackday machine par excellence.

Despite its competence, the track did throw up a few small niggles unapparent on the road. For a six-foot rider like me the footpegs are much too high and the screen too low (although smaller riders didn’t have a problem) making it hard to move around the bike comfortably, get my toes on the pegs and get tucked in on the straights.

Again for taller riders, the seat still isn’t long enough, making it hard to sit far enough back when you need to, like when attacking flip-flops, or trying to get under that small, but perfectly formed screen.

Monobloc Brembo brakes, which are beautiful on the road, fade after hard track use, but MV says changing from the brake pads from road to race compound easily cures this.

Finally, for the niggles, my test bike had some problems downshifting, sometimes hitting a neutral and sometimes refusing to engage the next gear down altogether. One or two other testers had similar problems but some none at all. Maybe we can put it down to some heavy-footed testers who rode the bike the day before us?


MV’s new-generation friendly-but-still-mental Brutale gave us a clue as to what to expect from the new F4, and it doesn’t disappoint. The Italian firm has smoothed out all the old F4’s rough edges and created a thoroughly usable superbike for the road. Relatively, it’s still not as soft or cuddly as a Japanese 1000 and probably not as easy to get on and ride, but it has considerably sharper teeth and is a thousand times more exclusive and handsome.

Small riders are going to struggle with the tall seat and tall ones with the very high pegs, especially on track, so the F4 should suit everyone in between.

The "organ pipe" design of the exhaust system is a distinct charateristic of the F4.

There’s never been a more mouth-watering choice of bikes to choose from in the 1000cc sportsbike class, with amazing bikes from Japan and stunning new models from Europe. The old F4 hasn’t been within a shout to competing for quite some time. It is now.

Box out: What’s the latest with MV Agusta?

Towards the end of last year new owners, Harley Davidson announced they were selling MV Agusta to concentrate fully on their own business. They’re still at the reins and continue to support MV in producing the new F4 and Brutale models, as well as keeping development going for new bikes, including the rumoured three-cylinder supersport machine.

Sales and Marketing Director, Umberto Uccelli, explains. “Things at MV Agusta are good. We are producing new models in the Brutale 990 and 1090RR and will shortly be delivering the new F4 to the UK via the importer MotoGB.

“Despite all the discussions about the future ownership of the company we’re continuing to work on sales, production and development of new projects. Things are going ahead as before, but of course people are wondering about our future. That’s normal. In MV’s history, we’ve had many ups and downs and that question has always been there at some point, but we’ve always survived. We have lots of companies interested in MV Agusta, so that’s not a big issue.

We’re expecting something will happen quite soon, maybe

Brembos provide the stopping power for the MV Agusta F4.
in the next month or so.”

What’s new annotations:


Although it shares the same 998cc capacity and 76 x 55mm bore and stroke as the old F4 1000, it’s all-change for the new radial valve inline-four-cylinder F4 motor. Producing a claimed 186.3bhp@12,900rpm the engine has lighter crankcases and a redesigned crankshaft which is 2kg-heavier and has 47% more inertia (developed during the 2008 Italian superbike championship). The heavier crank, which has lighter conrods, allows MV to do away with a separate balance shaft.

Inlet tracts are shorter for extra high rpm performance. New 30mm titanium inlet valves (25mm steel exhaust valves) are stronger and lighter. The oil pump, deeper sump, cooling system and generator have all been honed and tweaked for improved performance.

One of the most noticeable changes to the F4 is its new four-into-one exhaust system. It has four removable square-section end cans inside of the infamous old ‘organ pipe’ circular ones.

Electronics and rider aids
Electronic variable inlet trumpets, seen for the first time on the old ultra-exotic F4 Tamburini (and before the R1/R6/RSV4) helps give optimum power through the rev range. A Magnetti Marelli 7BM ECU controls the engine map in each gear via a gear selection switch, the eight fuel injectors, inlet trumpets, exhaust valve, the two-way switchable power maps (Sport and Rain) and the eight-stage traction control system. New 49mm Mikuni throttle bodies with eight injectors are fed by a bigger airbox.

How do you like yours - black, red/silver, or silver?

Clutch and gearbox
The F4 gets a new extractable cassette-type gearbox and a mechanical slipper clutch to reduce wheel-hop when braking hard and downshifting into corners.

The F4 still has the same distinctive trellis steel/cast ali mix frame, but it’s narrower, shorter, lighter and stiffer in all the right places. Weight distribution is moved forward (now 52% front, 48% rear). The new rear subframe is also lighter than before.

Extended by 20mm for more rear wheel grip, the distinctive single-sided swingarm is also 1.2kg lighter. The swingarm pivot and suspension linkages have also been redesigned.
New fully-adjustable 50mm Marzocchi forks have a quick release system for the front spindle.

Rear shock
Fully adjustable Sachs rear shock with adjustable ride height.

Brakes and wheels
Front: Twin 320mm discs with Brembo monobloc four-piston calipers and Nissin radial master-cylinder. Rear: 220mm disc with Nissin four-piston caliper. New cast wheels are 1.2kg-lighter.

The new, sleeker, redesigned bodywork weighs 4.9kg-less than the old F4. A shorter plastic fuel tank weighs 1.25kg-less than before, the fairing 3kg-less and the screen 300 grams. The new xenon headlight weighs 1.5kg-less.

Instruments and controls.
The old dash is replaced by a new slimline multi-function LCD item with a huge screen and shows all the usual data like speed, revs and also shows gear position, a lap timer and traction control level. Clip-on bars have been raised and positioned wider for more comfort and control.
2010 MV Agusta F4 Photo Gallery
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MV Agusta F4 Technical Specifications
2010 MV Agusta F41000
Liquid-cooled 998cc DOHC, four-cylinder, 16v in-line-four.
Horsepower (claimed, unrestricted):

186 bhp @ 12,900 rpm
Torque (claimed, unrestricted):

84 ft/lbs @ 9,500 rpm
Compression ratio:
Bore x stroke:
76mm x 55mm
Frame & Suspension:
Steel trellis/cast ali mix frame. Single-sided cast ali swingarm
50mm Marzocchi fully-adjustable forks. Single rear Sachs shock, fully adjustable.
Dry weight (claimed):
192kg (dry)
Fuel tank capacity:
17 liters
Front brake:
320mm front discs with Brembo four-piston radial calipers
Rear brake:
210mm disc four-piston caliper
Front tire:
Rear tire:
Red/silver, silver, black
$14,250 Euros (Est.)
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Ride them All -Mr  December 27, 2010 10:56 AM
It is un-fair to talk good or bad about bikes we have never owned or ridden. for eg. My previous bike was a R1 (loved it) my current bike is a MV R312(love it too). You guys mention that the Jap bikes are more powerful than the MV and I beg to differ. I have raced R1s, gixers and the new BMW and left them behind, the same guys that left me behind when I had my R1 so here is a real life eg. and not just talk. So I stand to say, before expressing an option that could insult a fellow biker be sure that you have actually done it yourself and even better, dont say someting that may insult a fellow biker. Live to ride! (I am keen to see what the new ZX10 2011 has to offer) yes by now you would have guessed, I love speed.
Adrian -I HAVE ALL THE ANSWERS - 1198s OR R1?  March 30, 2010 01:21 AM
10x for your comment you made my day. :) laughing hard...
I HAVE ALL THE ANSWERS -1198s OR R1?  March 29, 2010 04:19 PM
Only you can answer that question. Totally different bikes, and thousands apart in price. If you want a great, reliable and fast mass appeal bike that won't give you grief, buy the R1. If you want a big, fast, loud and obnoxious twin, that will rip your guts out with Torque and looks like a moviestar. Buy the Ducati.
Adrian -Suggestions  March 29, 2010 04:55 AM
I know that this is not the correct post but this is one of the active post. I would like some opinion. What would you people buy 1198S or the new 2009 R1 (Europe version because i am a European)
I HAVE ALL THE ANSWERS -Its always about the money.  March 28, 2010 11:23 PM
Nice and logigical reasons you post why not to buy the MV..When the truth is much more simple...You can't afford it. All these comments rationalizing why not to buy the MV are ultimately based on financial considerations. To me, there is no difference in spending 15 thousand for a bike or 25k. Doesn't change my life. If I can have a hand crafted, rare and goergous MV or the same wheelie popping GIXXER that skaterboy has modded with blue lights, I'm going with, and am going with the F-4. You would too if you didnt have to justify the purchase to yourself. If you have money, it buys the freedom to not have to justify...which clears your mind to buy what you want. I just test drove the s1000rr, didnt like it for many reasons, but the mass manufactered feel is the biggerst. F-4 is my stable mate to my 1198s. Flame away, but deep down you know I'm right.
Superlight -MV  March 25, 2010 09:15 AM
Sumanster, if MV is still being funded by H-D, it would be to support their investment to enable a sale. I don't think leaving MV high and dry would make much sense, business-wise. Funding new products would make MV more desirable to buyers.
Sumanster -Eye (+ ear + soul) of the beholder  March 24, 2010 03:42 PM
As usual, one person's trash is another's treasure, and vice-versa. I've always thought MV Agustas are beautiful (I especially liked the round organ pipe exhaust on the original), and test-rode a Brutale a few years ago. The riding position and on-off throttle weren't for me, but variety is good and I can understand some people coveting these while others don't want anything to do with them.

What surprises me is that they're still getting funding from H-D to develop an all-new frame, engine, bodywork, etc., while Buell got axed. Do MVs sell in so much higher numbers than Buells to justify the investment in one firm but not the other? While it seems like yet another inscrutable H-D business decision, I sincerely wish MV Agusta the best - the industry needs as many, and as varied, manufacturers as possible.
rider -just let it go  March 24, 2010 06:38 AM
You two just keep going back and forth stating the obvious over and over... Let it go please for the sake of people who actually want to discuss this article. If you don't like MV's then stop posting here!!! You are both morons for not being able to see that both of you are a bit right, let me explain, in simple terms, EVERYONE already knows that a MV is not a cost effective way to go fast, we get that. But that doesnt mean that when you are pulled up next to one on the track you dont get a chub because you know how amazing of a machine it is for lots of reasons. There everybody wins now SHUT UP.
Toby -Mcquire  March 23, 2010 09:50 PM
“An Aveo is a better deal than a corvette so everyone buys aveos right”. Mcguire, that is a very poor analogy. Does the Aveo offer the same level of performance as a corvette or better? No. Does a GSXR1000 offer as good or better performance as the MV? Yes.

“And Ive been posing for 42 years and have probably owned as many bikes as you are years old.” So now you think you know how old I am…yawn. Never heard that juvenile attempt to sound like your opinion trumps mine. You are a poser judging from your post comparing an Aveo to Vette…real bright. Implying you are older than me based off what???

“If you can't hear then your not tuned in.....” My bikes do speak to me and they talk faster (need to because of the pace we are riding), and clearer than MV, have a bigger vocabulary, never lie, don’t have an attitude, reliable as mans best friend, can be serviced by myself or taken to any dealer and satisfies all of my riding needs leaving plenty of money for other things in life like travel and investments. But…I can’t pose on the bike because it is just like every other sport bike but who cares you can set my dog on the seat of the MV and he will still be a mutt. When it comes to me and my bikes I am the showpiece not the bike. My bike may be common or mediocre but I as a rider am not. Most of the riders I see on bikes like MV are just an “accessory” to the bike; they are interchangeable, irrelevant and can be removed and no one will care because the MV is the showcase. You know how it goes: “anybody see Randy lately “ “who” “the guy with the MV” “Oh yeah that guy, no I haven’t seen him around…hey does he still have the MV?”. If other bikes do the same or better job for less money but may not seem as “artful” then wanting to own that bike is the same reason for needing jewelry
Rendell -Japan  March 23, 2010 09:08 PM
Very nice bike, I'm impressed. I will keep my Japanese liter bike for reliability, versatility, and it looks cool as hell to me. Maybe not as cool as the Italian beauty, but beauty if subjective. If I could afford one, honestly, I still think I would buy a Japanese made liter bike, they just do everything so good!
James -various bikes  March 23, 2010 06:23 PM
I have a Brutale I bought as a leftover for 12K OTD and a friend has a Z-1000 he bought as a leftover (at my suggestion) for 8K OTD. I've ridden, owned, and currently own a lot of bikes, but these two models provide a nice point of comparison. I don't diss the Kawi. I love Kawis, and one right now in fact. And in this comparison, it's easy to note that the Kawi has way more power than the MV for a lot less money. Again, this is not comparing a GSXR-1000 to an F4, and I'm only looking at power instead of a lot of other factors, so it's a simplified comparison. It's hard to argue that buying the Kawi would be the smart call. More power, a good looking naked, less money. But would buying an MV be a dumb move in comparison? Not really. While the Kawi would be a smart call, the MV would be a smart call too. Why? The tight feeling of the entire package, the handling and response, the ability of the bike to look new after 20,000 miles, the wow factor...all those things make the MV worth the extra money. What about resale? If sold, my friend would be lucky to get $4000 for his bike. His cost of ownership would be $4000 or 50% of the cost of the bike if he sold today at that price. Meanwhile, my bike is two years older, but if I sold today I could easily get $8000 for my bike, a loss of $4000 or 33% of the value of the bike. MV's hold their value better and stay new longer. Let's stop the hating and start the loving. Most "true" motorcyclists I know are stoked on all bikes and brands. Trials, sportbikes, MX, whatever; Beta, Gas-Gas, TM, MV, whatever; we get stoked on 'em all. And as for posing. I see an awful lot of poseurs on Japanese bikes, for sure. MV ownership does not define posing. Who's the poseur in this picture. The guy with the 12 year old Ferrari or the guy with the 2-year old Japanese street racer? Hard to say, isn't it?
thesoapster -Adrian - R1 mini report  March 23, 2010 01:05 PM
The only thing I've found to be lacking is the front suspension, but I've switched that out already. Clutch is fine for me at 7800 miles. After some modding/tuning it's a pretty sweet ride.
Superlight -MV  March 23, 2010 11:01 AM
Toby, you are entitled to your opinion, just like the rest of us, but dissing this MV because it is no faster than other litre bikes or costs too much is missing the point entirely. I'd ask you to take a look at any competitive bike, Japanese or European, and compare how the MV is designed. Not just styled, but designed. Tamburini and his crew are magicians with motorcycles, getting not only the overall look but also the details right in a way few, if any, other makers accomplish. I love my Ducatis, but I must admit the MV is really something special.
Adrian -thesoapster  March 23, 2010 10:09 AM
Hi thesoapster. Yes you're right the cans of the new R1 is not nice, I know that it is not easy but if they just sub contract the cans i am sure that a big brand such as akropovic, leo vince etc came up with a better looking cans and still street legal. What about the other parts i mentioned such as brembo brakes etc? How is the new R1 i don't have the option to test ride it here in Malta. Do you think that the clutch has to be replaced? i read in this magazine that after some drag race they had to replace it because it was fried. Thank you for your comment.
thesoapster -Mods from factory  March 23, 2010 09:51 AM
Adrian, When I purchased my 09 R1 here in the U.S. I had to look at a paper that had the law written on it stating it was illegal to modify the bike's exhaust system. Don't think it'd be easy to just switch cans as a factory option.
Adrian -Japanese  March 23, 2010 09:04 AM
I won't discuss the looks because everybody has his own likes. Personally I love the new R1. When the new R1 was published lots of people did not like it because of its looks but these things have the intendancy to grow on you. It's different then what we were use too. Why not this is 2010 not 1990. I am European and for a car I always had a Japanese car it's much more reliable. What I don't like with the Regards to the R1 is that is does not have some of the parts found on the Italian bikes. Why not? Just add brembo monoblock brakes to the R1, add fast by feratucci as a clutch to the R1 and add some marchesini wheels and Ohlins suspension. Why don't have the option to change the silencer like getting and akropovic immediately from the factory. Yes it would cost more but why not give the option to the consumer. By not having these options mentioned above the consumer will be spending more money. Add the items mentioned above and it will kick the Italian bikes ass in my opinion.
Mcguire -sewer rat  March 23, 2010 01:48 AM
So I guess only a "poser" can appreciate the beauty and engineering of this motorcycle huh. An Aveo is a better deal than a corvette so everyone buys aveos right. Japanese bikes and engineering is great. All the big manufactures make stellar motorcycles in all classes, they are reliable, and affordable. So I guess the rest of the motorcycle manufactures should close their doors RIGHT? Call me a poser but motorcycles are more to me than a payment! And Ive been posing for 42 years and have probably owned as many bikes as you are years old. All Kinds, styles, everything from observed trials to Aprilia RSVR and they all spoke to me. If you can't hear then your not tuned in.....
tik -F4  March 22, 2010 11:34 PM
I admire the exhaust system looks.But I did not like the front looks like,It seems like an old school.Anyway,white colour looks gorgeous in looking,I've seen it before this.
Max -Why the Bitching?  March 22, 2010 11:05 PM
Who freakin' cares if this bike is not 'the best at X' or that there are better values out there (get a 5-year-old GSXR-1000 then!) - this bike represents just another exciting, beautiful take on the liter-class superbike, for those who can afford it and want something different. Hell, I wish there were 50 choices, just so I could drool over all of them. Variety is good! If I had the cash, I might buy one and throw a few bucks at it to get it perfect, then enjoy it everywhere I go, also enjoying being the main attraction at the local bike night...precisely because it's NOT another yamakawahondazuki! All you cynical haters: Shut your mouth and just enjoy this expression of performance motorcycle art - you couldn't afford it anyway.
R34 -MV  March 22, 2010 09:53 PM
Put this bike on the WSBK grid already
c -re toby  March 22, 2010 09:36 PM
I'd have to agree with toby on most points, there are much better bikes everywhere else and bonus their cheaper! But not his douche ideas. "Vicseral character" that might be the old racelight crankshaft, I would have to believe the guy who rode it over the guy who didn't, and you wouldn't take a lap on a MV if you had the opurtunity, lame. Mostly I wouldn't call a MV stupid nor someone who bought it someone who doesn't relize the value of their money. Consider a richie buying a space flight it's not the most reasonable thing but it doesn't have to be. There is value in uniqueness and a MV offers a unique experience for REAL RIDERS as well. Still I couldn't ever imagine an MV as my only bike.
Toby -Jake & Jarett  March 22, 2010 06:22 PM
“Sure, there may be lighter more powerful machines but these bikes talk to you” What are they saying…sucker in Italian.

“They have a visceral character about them that tell you you're on something special” Really like what? It’s an inline four and so is a Kawasaki. Radial valves don’t release “visceral character”.

“These are for someone with money fountaining out of their pockets”. No, it’s for someone with money AND not knowing the value of their money.

“Unfortunately I don't, but T do have a very trusting rich racing buddy”. So how does it feel to pose at the track with someone else’s bike?

“It's not about money and it's not about performance, because the number of people who can actually put any of the current sportbikes anywhere near close to their limits are few”. What better reason NOT to buy a MV. Why pay double for a bike which you will only use 50% of its potential when you have alternatives for half the cost while wasting as much potential.

“you guys need to stop hating simply because you can't afford or understand something”. So we’re haters because we think the MV is a poor value but you guys are enlightened souls because you like them and appreciate them. At least our reasons for liking the alternatives is based off reason and not twisted poser rational.

“Oh just incase you missed it, the reason the price is higher is because the F4s are for the most handmade instead of mass produced”. Whether my bike was hand made or not does not add any enjoyment to the ride nor make me feel any better about myself or the bike. I prefer my bikes and cars to be more automated when built that way they are better built with less errors, less inconsistency and much better quality control which results in a finer machine.

Look, if you want to pose with your MV and THINK you are “better” because you didn’t buy a common bike then great have at it, the cruiser market is full of riders like you. But if you want to say you own the bike because you “understand” then you sound as silly as Harley owners who try to justify the ownership of their Hog.

Last I checked the MV’s competition makes their bikes out of the same materials, have unique proprietary engineering features, make as much or more power, look good (and don’t use the same styling design for 11+ yrs.), and offer a reasonable price…and some of these bikes are built in Europe and not Japanese.
mcguire -sewer rat  March 22, 2010 04:53 PM
I saw a show on TV (modern marverls I think) but it was about the development, design and production of this bike. It was impressive. They really are handbuilt and you could eat off the floor of the factory. Old World craftsmanship meet 20th century engineering. The factory workers consider themselves artist and rightly so.
1000RR -Nice Bike  March 22, 2010 04:03 PM
Very nice bike with one of the sweetest sounds out there. MV's future is in question with HD ownership. As long as HD owns MV I will not buy one. For now I will stick with the new BMW S1000RR. Harley sucks big time.
Jake -never fails  March 22, 2010 03:07 PM
You people who always look at price just crack me up. It's not about money and it's not about performance, because the number of people who can actually put any of the current sportbikes anywhere near close to their limits are few. So it's about what speaks to people, be it japanese, italian or whatever. I'm not rich but I've had 2 F4s in the past and it had nothing to do with money or flash. simply it was the bike that appealed to me. you guys need to stop hating simply because you can't afford or understand something. The F4 are great bikes and if you'd stop focusing on the price tag then you'd maybe have a chance to see that. Oh just incase you missed it, the reason the price is higher is because the F4s are for the most handmade instead of mass produced.
Jarett -Until I'm rich  March 22, 2010 02:04 PM
I'll keep my eye out on an older used 1000 or 312 for perspective bargain.
Jarett -It's not about numbers  March 22, 2010 02:02 PM
If you've never ridden a F4 then it'll be hard to understand why the extra costs. Sure, there may be lighter more powerful machines but these bikes talk to you. They have a visceral character about them that tell you you're on something special. It's not for someone that can't afford more than one or two bikes. These are for someone with money fountaining out of their pockets. Unfortunately I don't, but T do have a very trusting rich racing buddy.
Jon Matz -Sales Rep  March 22, 2010 01:00 PM
Unfortunately, there is no reason to buy the bike. Especially now with Mv's future in question. Performance is higher elsewhere for half the cost. The Brutale is still a superb streetbike however.
Superbikemike -too spendy...  March 22, 2010 01:00 PM
14,250=$19,317 much too much in my opinion.... much better options in this worlwide recession.....
The Canadian Dan -Nice.....  March 22, 2010 12:31 PM
Very Nice.....

I would still take RSV4R or S1000RR, or just take CBR1000RR and spend the rest of my money on tire and track days......

But I can still dream........
R34 -MV  March 22, 2010 12:15 PM
You can have it...