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2010 Sturgis Motorcycle Rally Photo Gallery
Bikes of all kinds made it out for the Lichter ride.
Motorcycle USA brings you the action from
Sturgis 2010
as the rally celebrates its 70th anniversary.
On the second day of our journey to Sturgis, we rode into the Rockies to visit The Stanley Hotel, one of America's most haunted hotels and the inspiration for Stephen King's novel The Shining. - On the Road to Sturgis
We met the self-appointed historian of Hawk Springs when we stopped to take photos in front of the trading post. - On the Road to Sturgis
And miles to go before I sleep, and miles to go before I sleep. The tan hills of eastern Wyoming seem to stretch forever. - On the Road to Sturgis
We came across this quaint art-deco movie theater in the town of Torrington, Wyoming. - On the Road to Sturgis
Fill 'er up? I don't think so. The only thing flowing out of this old station is dust. - On the Road to Sturgis
Meet Billy Goat Gruff. It didn't seem to mind that we were passing through the neighborhood but kept a wary eye on us nonetheless. - On the Road to Sturgis
The northwest corner of Colorado around Gateway is full of breathtaking canyons and marvelous roads to explore. - On the Road to Sturgis
The wide bands of a rainbow fill the sky above the Gateway Canyons Resort in Colorado, the starting point for our trek to Sturgis. - On the Road to Sturgis
Broken Spoke's Jay Allen hits the shift burning down the Sturgis Dragway.
This couple with the big banana seat were James Dean-cool.
Bikinis and big smiles were out on a hot day as bartenders and beer girls kept the thirsty crowds quenched.
This is not what you want to happen right before you're going to tear down the drag strip. Wild Man, you should know better than that.
Lemonade anyone? Allen surprised riders by having one of his Broken Spoke bartenders serving hot bikers lemonade during the Sugar Bear/Lichter ride.
Famed industry photog Michael Lichter signs Jay Allen's shirt at the Sugar Bear/Lichter ride.
We had the honor of meeting and riding with the legendary custom builder Sugar Bear.
It was run what-u-brung day at the Sturgis Dragway as a Honda cafe racer pits off against a crazy cart built by Dave Cook of Cooks Customs.
We got a sneak peek at the 71 motorcycles from 17 countries that are competing in the 2010 AMD World Championship of Custom Bike Building Sunday night.
Carbon fiber, anyone? This motorcycle competing in the 2010 AMD World Championship had a CF tank, fork, swingarm and seat in a thick backboned bike with its stress-bearing engine.
This is not what you want to happen at the rally, so be careful folks. This accident backed up traffic between Deadwood and Sturgis.
We got to meet Rupert Boneham of Survivor fame who was one of the guests of honor at the 2010 Legends Ride.
Victory Motorcycles was one of the sponsors of the 2010 Legends Ride which began at Deadwood's Franklin Hotel.
Look, another happy MotoUSA reader. Actor and motorcycle enthusiast Lorenzo Lamas takes a peek at the stories inside the magazine.
Lorenzo Lamas and one of the Jager girls play up to the crowd at the Legends Ride.
Hungry anyone? There's no better place for a late-night munch than Porky's BBQ at the Buffalo Chip. This king-sized pork chop was melt-in-your mouth good.
It was boot-scooting boogie time at the Buffalo Chip.
The 200 Project. This custom Victory was built by Roland Sands and is one of 30 bikes in the Michael Lichter Motorcycles as Art exhibit.
We were "all lit up again" watching Buckcherry at the Legendary Buffalo Chip Monday night.
Gentlemen, start your engines. None other than Pee Wee Herman led the pack of the Legends Ride on his electric bicycle.
The Buffalo Chip is like a three-ring circus for bikers. Their newest entertainment wrinkle is this high-wire act that rides out over the crowd.
The aftermath of the ZZ Top concert. Another great night at the Chip draws to a close before they'll clean it up and do it all over again tomorrow.
Some guys with crazy beards showed up at the Buffalo Chip Monday night to play a few songs for the crowd.
Pee Wee Herman gets ready to light 'em up against bike builder Mark Prugh at the annual Legends Ride.
Bike wash, get your bike washed here. Bikini bike washes are always a popular draw and these young girls were having a good time.
Billy Gibbons and Dusty Hill of ZZ Top can still rock a crowd.
Friends, fans and family gathered for Michael Lichter's Eternal Combustion 30 in the Wind exhibit and industry party at the Buffalo Chip Campground in Sturgis.
Old-school custom builders Arlen Ness and Sugar Bear share a laugh at the Michael Lichter party.
Laura Klock was one of the 30 custom builders invited to create a custom motorcycle for this year's 30 in the Wind exhibit.
Michael Lichter points to a photograph he took on his first trip to Sturgis in City Park and tells how he was camped right next to the biker in the picture.
American Iron's Chris Maida and Bert Baker share a laugh.
Test riding CSC's Custom trike in Vanocker Canyon at Sturgis 2010.
Kid Rock works the crowd at the Legendary Buffalo Chip.
What could be better than sitting on your bike with your girl watching a show at the Buffalo Chip during Sturgis?
A drunken Texas Two-Step maybe?
Aeriel acrobats entertain crowds between shows at the Legendary Buffalo Chip.
It's Ki-i-i-i-d R-o-c-k
Girls, girls, girls. Dancers entertain the crowd at the Monkey Rock.
Wolfmother's Andrew Stockdale wows the crowd at the Rock N' Rev Festival in Sturgis.
Fred Krugger from Belgium shows off his championship-winning bike which switches from cruiser to sportbike at the push of a button.
Freddie Krugger shows off the ring he won after being crowned the 2010 AMD World Champion.
A peek at the winning motorcycle in the 2010 AMD World Championships held at Sturgis 2010.
STP's Scott Weiland belts out a tune as the band played a host of the band's greatest hits at the Rock N' Rev Festival in Sturgis.
Stone Temple Pilots put on an electric show at the Rock N' Rev Festival Wednesday night.
Bill Davidson talks to Fred Krugger about his AMD World Championship winning motorcycle that sources a V-Rod engine.
The Pyro girls lit up the Full Throttle Saloon - literally.
This unique custom motorcycle with its built-in guitar case was one of 65 entries in the 2010 Harley-Davidson Ride In Bike Show in Sturgis.
Playboy Playmate Tiffany Selby, Miss July 2007, signs autographs at the Harley-Davidson tent in Sturgis.
The winner of the Willie G. Award at H-D's Sturgis bike show, Paul Binford (center) shares a laugh with Harley's Willie G. and Bill Davidson.
The Prince of Darkness, Ozzy Osbourne, fed off the energy of the Buffalo Chip crowd as he ran through a list of Sabbath and Ozzy favorites.
"There's no one like you." German rockers Scorpions played a high-energy set Friday night at the Legendary Buffalo Chip.
The Scorpions showed that there's still plenty of rock & roll magic left in those guitars when they rocked the Buffalo Chip in Sturgis Friday night.
Awww, the smell of spent rubber rises up from the burnout pit at the Broken Spoke Saloon downtown during Sturgis 2010.
Gotta love some well-done body paint and strategically placed pasties.
Rudy Schenker still wields a mean axe as he picked and strummed through a list of Scorpion favorites Friday night at the Chip. The band even played a couple of tracks off their new album, Sting in the Tail.
Roadside Marty burns some rubber at the Broken Spoke Saloon in downtown Sturgis.
Main Street, Sturgis 2010.
Pee-wee orchestrated the 'World’s Largest Tequila Dance' and although not officially submitted to the Guinness Book of World Records, it sure was fun!
Bikers from across the country converged on the Chip to enjoy the best facilities, food, vendors, music and entertainment that Sturgis has to offer as well as to celebrate Sturgis Rally Week’s 70th Anniversary.
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