Memorable Motorcycle BSA B.40 350

Friday, August 07, 2009
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Memorable Motorcycles - BSA B.40 350
The BSA B.40 may be remembered by some with rose-tinted glasses, but Melling's recollections are far less appreciative of the British design.
It must be something to do with age. When I was a young man, I was so much more tolerant of incompetence. If politicians made huge mistakes - and British politicians were world class in the 1970s when it came to ineptitude - I shrugged my shoulders, smiled weakly - and went racing.
When another new regulation was brought launched in an attempt to ruin my life, (take a bow Ralph Nader) I shrugged my shoulders, smiled weakly - and went racing.

If airlines lost my bags what could I do? I still had my helmet as hand luggage so I borrowed a set of leathers and yes, you’ve guessed, stayed sane by going racing.

Now, perhaps because I race much less frequently, my intolerance is growing: with fruitcake politicians who invade countries because God gives them instructions so to do; with faceless bureaucrats who want to regulate us into mindless acquiescence; with incompetent airlines who put profit before customers - and with the latest crop of young journalists writing about classic bikes.

Take the BSA B.40 featured in this story for example. I’ve just read a story written by a barely post-fetal journalist singing paeans of praise to a similar machine, as if it were a cross between Valentino Rossi’s current MotoGP bike and Agostini’s 1967 World Championship winning MV “3”.

The truth is that the B.40 was, and is, a dull, poorly engineered, lackluster machine. The fact that it might be a beautifully restored, lovingly maintained and 45 years old does not alter the evidence. The bike was a disgrace to what, at the time, was one of the world’s leading motorcycle manufacturers.

So, let’s have a look at the truth regarding BSA’s middleweight flagship. First, it is important to remember that cost cutting was the golden key at BSA. Forget quality of product, or long term investment, the shareholders wanted immediate profit and not long term stability. Does that ring any bells with General Motors’ current crisis?

Memorable Motorcycles - BSA B.40 350
The B.40's small Single was oversized for its gearbox and clutch.
In 1958, BSA had launched the all new 250cc C.15 model. In truth, it wasn’t a bad little bike by the fairly low standards of the day. Its four-speed, push-rod engine was cheap to make and riders of the day were content with a non-destructive cruising speed of 50 mph and the potential of maybe 70 mph if you were desperately keen.

Just as important was that sensible riders - and C.15 owners were invariably sensible - could coax 80 miles, or even more, from every gallon of gas. This meant that a week’s commuting to the factory where you worked, plus a trip to the canal for a Sunday fishing trip, could be achieved for a couple of dollars a week. The 1950s were simple times and C.15 owners had simple needs.

That the C.15 didn’t handle particularly well, nor did it stop or have lights which were anything better than the lumen output of an arthritic glow-worm mattered little. The C.15 was made by the mighty BSA and was one of the best 250s available.

Now move on just a single year and the landscape is changing so very, very rapidly. “Pops” Honda brought his team to the Isle of Man TT in 1959 and the won the team prize at the first attempt. By 1961 the young Mike Hailwood had provided Honda with its first TT win riding a double overhead cam, twin-cylinder, 125cc machine which revved to 13,000.

So, in the same year that Hailwood screamed Honda’s technical masterpiece round the TT course, BSA’s reaction to the wave of fresh, innovative Japanese engineering was typical. Spread the butter a little more thinly on the bread and cut costs.
Memorable Motorcycles - BSA B.40 350
While Honda was innovating with new design concepts and racing to success, BSA plodded along with its B.40, squeezing the last cent out of its original C.15 platform.

So, the C.15 was bored out from 67mm to 79mm and the 343cc B.40 was launched, now boasting a yawn inducing 20 hp at 7,000 rpm. Inevitably, as a cost saving measure, the gearbox and clutch, which was already fragile on the 250, was retained. The bottom half of the engine was also incapable of taking full power usage so BSA’s fix was to reduce the compression ratio to near side-valve levels of 7:1.

Whilst the Japanese were busily introducing neat, light twin-leading shoe brakes on their bikes BSA stuck the dull, inefficient, cast iron, single leading anchors on the B.40.

The suspension was equally basic with only compression damping on the front forks and no adjustment whatsoever on the rear shocks. Hey, save a few cents and damn the customer!

In fact, the styling of the B.40 told the whole story. The bike looked like the overweight, conservatively dressed, near pensioner that it was. It was ridden by dull, careful, devoted BSA customers who were way out of step with what we, as “The Beatles” generation, wanted from a bike.

The B.40 was saved from death by a thousand boring cuts by a huge military order. What the armed forces wanted was a dull, plodding workhorse which could be ridden by the most incompetent squaddie without killing himself. In this role, an up-rated B.40 did rather well - and made a ton of money for BSA.
Memorable Motorcycles - BSA B.40 350
"The bike looked like the overweight, conservatively dressed, near pensioner that it was. It was ridden by dull, careful, devoted BSA customers who were way out of step with what we, as “The Beatles” generation, wanted from a bike."

Now here’s the sting in the story. Take a beautifully restored BSA out for a gentle ride through the summer scented English country lanes and it really is a magical experience. Duff, duff, duff, duffing along at 50 mph, the B.40 is very unstressed. There is ample time to stop gently, so the incompetent BSA brakes are never challenged and who is going to be so unreasonable as to hurl a 48-year-old bike through corners? Only a motorcycling philistine.

Which brings us back to the start of this polemic. Stick a baby journalist on a B.40 made 25 years before he was born and you will, almost inevitably, get a rose tinted report. So, a round of applause to Motorcycle USA’s management for publishing classic bike stories which tell the truth - in all its gory detail!
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Comments
Phil Baker - I was that 'Incompetent Squaddie'  October 9, 2009 08:40 AM
What the armed forces wanted was a dull, plodding workhorse which could be ridden by the most incompetent squaddie without killing himself. Thanks Frank for that phrase. This incompetent squaddie passed his test on one of these wonderful machines in 1977. Went on to become an acomplished motorcycle rider, instructor & examiner.The B40 was and still is in many cases a robust workhorse, when treated with respect and some basic maintainance would go forever, unlike the over-engineered japanise machines of the day. (I owned honda's 400/4 F1, 750/4 K6,750/4 F1, 750/4 Sealey & Cb900F2C) Maybe it wasn't the best built bike in the world, but it holds a place in every incompetent squaddies heart that learnt to ride on one, and used one in the course of his duties. if it was so bad why is it so sort after now? In fact, I'm looking to by one now to replace my Beamer. Now there's an idle bike!
Phillip Lott - well said  August 12, 2009 02:15 AM
I agree...lets talk bikes. I had both triumphs and ducatis in the 70s and I remember what a ordeal it was to keep them running. Not to mention there was no internet so the idea of sourcing parts was pathetic..Anytime you needed a part you would have a real scavenger hunt. AND WE LIKED IT!!!
KP - Rantings of a ghost?  August 12, 2009 01:30 AM
Yeah, so what if the 'barely post-fetal journalist' sings odes to the Beesa. It's old hoots like you who seem to ward away youngsters from the world of classic motorcycling. Guess what, with the way things are going, be prepared to take that bike to your next life, gramps. That's because there probably won't be anybody out there who's going to want to take it for free, let alone part with any dough to buy it. Walk to any classic bike rally, and nearly everybody is post-40 years old. The only youngsters around seem to be unhappy to be there, as if they have been dragged to some place they don't want to be. It's like this, the more you shoot down young people's views on something, the less interest they're likely to develop. Owners at these meets seem to have been placed on pedestals by the Gods of motorcycling themselves and approaching them with a genuine query is pointless. Owning a classic motorcycle needn't be expensive - not everybody has to own a Vincent to call himself a classic motorcyclist. Many of these old timers are cheap to run and fun to keep on the road. I'm happy plodding around on my WD motorcycles and I love them. I don't own any exotic machinery, sorry, none of Rossi's bikes in my garage and not even a bolt off the Great Hailwood's machine in my box of favourite things to boast about. Sure, these motorcycles don't move or stop like the new Jap machines, but that's the whole point, don't you think? You might scald with what I have said but the fact of the matter is that I wasn't born in the era you were, I love my classic bikes as much (if not more) as any fervent classic bike enthusiast would and I'm all of 26 years old. I might be younger than you sir, but I'm definitely not inferior. On a parting note, I really opine that if the British motorcycle industry that went bust ever had a voice, it would reek of your tone. I respect the fact that you might have seen the past, but I am here to bear witness to the future. Ride safe sir.
Frank Melling - Thank you for your comments  August 9, 2009 01:44 PM
Thank you for taking the time to comment on the BSA story. Your feelings, positive or negative, are most valued. In brief, here are my thoughts in answer to your comments. First, bikes and politics are inextricably linked. At present, Government advisors in Sweden, Norway and Britain want ALL bikes banned because they pose an unacceptable risk to the user. Note the exact recommendation. Ban all bikes – race reps, dirt bikes, cruiser or classics. Now tell me we shouldn’t be politically active. To answer Dave’s question, I probably ran out of meds when I was eight years old. This was when I was thrown out of Cub Scouts for trying to re-organise the group on more efficient lines. For some unknown reason, the Cub Scout Leader objected. I have managed to avoid being a team player; a compromiser for the greater good or moderate influence ever since. Perhaps one day I will grown up - but I very much hope not. Finally, BSA B40s are rubbish. They were utter rubbish when they were made and are simply 60 something year old rubbish now. Having worked with BSA, and stood alongside a skilled and dedicated workforce brought, literally, to tears, by the ineptitude of BSA management I have the right to be angry at the suicide of the British bike industry. At the time Soichiro Honda was in overalls stood alongside his engineers to make the best motorcycles of his generation, the owner of BSA was driving around in a gold plated Daimler burning the company’s assets. That’s why I was angry at the time – and that’s why I remain angry now.
Dr Ron - BSA BOMBSHELL  August 8, 2009 06:20 AM
Frank, I'm with you all the way. Thanks for HONESTY in journalism, don't let the "forever miserable" critics get to you! I owned a Beeser single, it sucked constantly...I was so glad to get my hands on a Yamaha 305 after that. It restored my faith in motorcycle integrity, innovation and RIDER MINDED factories/engineers. Today I own a brand new BMW K1300GT, immensley evolved, cutting edge in every way! Thank-you BMW for INTEGRITY in designs as well as production and warrantees. Hang in there Frank and tell it like it WAS!
Ralph Nader - Mike could be right....  August 7, 2009 11:34 AM
In late 1974 I made the U.S. governmant enact safety laws to standerize motorcycle controls so bike thieves would not endander themselves or others when they made their getaways on unfamiliar models. Crash rates for stolen motorcycles went down nearly 1.75% the year following the enactment of Senate Bill 639, better known as the Motorcycle Control Standardizaton Act of 1974.
Dave - Chill dude!  August 7, 2009 11:11 AM
Take it easy Frank. Did you run outta meds? The brakes didn't need to be great on this bike. They work. How much did gas cost back then? Fifteen cents a gallon here in the States? I guarantee it did not cost a couple of dollars, or is it pounds, in gas a week to run this thing. The light sucked. So what? How fast are you gonna go at night anyway? Non adjustable suspension? I'll give you a hint Frank, drive around the potholes and or SLOW DOWN! Did you ever think that the "barely post-fetal journalist singing paeans of praise" for this bike either 1)had nothing better to write about 2) is not a cranky old cooch like you or 3)has a couple B.40's sitting in his garage and wants the prices to go up? Oh yeah and think of all busineeses here in the good ole U.S. of A. that have been or are being saved by Pentagon contracts?
Dan - Frank Melling... political analyst?  August 7, 2009 10:50 AM
Frank, when I visit this site I want to read about motorcyles. Please keep your politiacal opinions to yourself. Keep the rants out of the motorcycle articles. You are the "Memorable Motorcyles expert". Stick with what you know.

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