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Going Guzzi - Hammarhead's V7 Wayward

Friday, February 22, 2013
Hammarhead Industries’ MotoGuzzi V7 Wayward is quite the cosmopolitan. One week it’s making its public debut in New York City at the ACE Hotel, a couple of weeks later it’s on display at The ONE Motorcycle Show in Portland, Oregon. Not bad for a creation coming out of a modest Philadelphia-based shop which has a penchant for
Hammarhead Industries took a Moto Guzzi V7 Cafe Classic and stripped it down to be reborn as the Hammarhead V7 Wayward.
Lighter, faster, and more raw than the original, Hammerhead Industries deconstructed a Moto Guzzi V7 Cafe Classic and gave it new life as the Hammarhead V7 Wayward. James Hammarhead (below) stands with his work during its debut party at the ACE Hotel in New York City.
James Hammarhead stands with the end result of his hard work  the V7 Wayward lighter  faster  and rawer than the original.
No mods were made to the Moto Guzzi's 90-degree small block V-Twin, but it does receive a boost to its performance thanks to K&N high flow filters, a freer-breathing exhaust, and new mapping for the fuel injectors.
No mods were made to the Moto Guzzis 90-degree small block V-Twin  but it does receive a boost to its performance thanks to K N high flow filters  a freer-breathing exhaust  and new mapping for the fuel injectors.
Hammarhead cleaned up the bars on the V7 Wayward by relocating the speedo into the top of the housing for the headlight.
Hammarhead cleaned up the bars on the V7 Wayward by relocating the speedo into the top of the housing for the headlight.
deconstructing motorcycles, stripping them down to the essentials for performance sake, injecting them with scrambler and dirt track attitude while retaining bits of the bike’s original character.

Because one look at the shape of V7 Wayward’s tank and the unmistakable 90-degree arrangement of its small block V-Twin and you know it’s a Guzzi, but it takes you a second to realize this. You immediately get a sense that it’s different, from the new subframe that replaces the stock café hump to the raw patina that now dresses up the tank. But it takes close inspection to appreciate the little things Hammarhead’s done to make it different, like the way they’ve altered the riding position by swapping out the café-style bars for mid-risers and added wider foot pegs. They opened up the look under the seat by taking off the battery box covers and doing away with some of the brackets and mounting tabs. Gone, too, are the stock fenders, replaced by small, clean cuts of alloy.

On the performance side, Hammarhead didn’t touch the engine, but gains were achieved by switching to K&N high flow air filters, replacing the stock exhaust with compact, freer-breathing cans and remapping the fuel injection. The V7 Wayward does have up-spec suspension components though, with more performance-minded fork springs and rear shocks.

“The goal of the V7 Wayward was to create a Hammarhead bike that could take on the urban commute with appropriate functionality, break free for fast and light travel and ultimately enhance the rider’s experience,” said James Hammarhead to Moto Guzzi at the New York show.

Besides swapping out bars, Hammarhead cleaned up the look of the front by installing a seven-inch teardrop headlight with a small analog speedo mounted in the top of the housing. They also tidied up the lights on the back by sourcing a set of small, bright LED turn signals routed directly under the seat and by adding a two-inch round brakelight that’s cut into the back fender. And while the V7 Wayward has most of the classic lines as the original, the one area it deviates the most is in the small panniers that have been mounted on both sides. While hammering around town is the motorcycle’s primary function, the Hammarhead crew bolstered its worth as a utilitarian vehicle by adding a couple of boxy panniers. The shape is deliberate, framed so a laptop or notebook could easily slide right in. They kept the weight it adds to the rear down by wrapping wax cotton around aluminum framework, the choice of durable cotton reportedly inspired by canvas bags of the 1950s.

Hammerhead Industries has lived up to its “purity, simplicity and functionality” mantra in the form of the V7 Wayward. They’ve lightened it up, gave it a bit more pep, and stripped it naked for the world to see. And from what we’ve witnessed at The ONE Show, people like what they see, the end result simple but sophisticated.

“Just like with Moto Guzzi, James Hammarhead and team create two-wheel works of art that fulfill a lifestyle need and want, with the right amount of vintage cool and modern flair,” said Melissa R. MacCaull, VP of Marketing for Piaggio Group Americas.

Well said, Melissa. Well said.
Hammarhead V7 Wayward Photo Gallery
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HandWoundMan   September 4, 2013 10:16 AM
While Hammarhead has nice designs, James Loughead AKA James Hammarhead took a deposit from me to build a Jack Pine. This was in June of 2012. There were many attempts to have my deposit returned and all resulted with “the checks in the mail.” In December I finally had to hire an attorney in Philadelphia and James agreed to a monthly payment plan to return my money. Every month James had to be reminded to send the money. The last $2,000 payment was to be made July 1st. That is when James disappeared. If anyone has a lead on him, I sure would like to have the remainder of my deposit returned. My contact info is handwoundman@gmail.com It looks like he is well on his way to destroying his reputation and business. I do feel bad for the guy, I am sure he had big dreams, however it looks like he is taking down individuals with him which really sucks.
Poncho167   February 26, 2013 04:30 PM
Piece of junk.
CZ125RCR   February 26, 2013 11:15 AM
Agree with the other posts. Instead of Hammerhead it should just be called hammered! It looks like a clapped out 20 year old Guzzi that has been neglected. One mans's junk is another's "art"?
Racer1   February 26, 2013 08:33 AM
I'm with Randy... why take a developed product, make it "raw" and look like a rat bike, call it "art", give it the ugliest panniers I've ever seen and think it's an improvement? I can take any product you can name, screw it up, ugly it up and make it less functional and I'm not sure anyone would call it art or be praising me.
bikerrandy   February 25, 2013 07:48 PM
If this is what "vintage cool & modern flair" is....I'm not the least interested. "Coming out of a modest Philadelphia-based shop." Good luck on your aspirations.