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Jever Beer Harley Blackline by Thunderbike

Thursday, April 17, 2014
Mention Jever in Germany and people think beer. Which is only fitting seeing how Jever has been brewing since 1848 and has made a name for itself with its popular pilsner. But the brew house keeps it current with marketing mixed with motorcycles, like its “Fastest Beer in the World” campaign in 2010 featuring the Jever Harley. The company is a constant at biker events across Europe and its recent history is intertwined with the moto industry.

Most recently the company held the “Jever Harley Design Challenge” where it asked Facebook fans to submit ideas and designs for the next Jever flagship motorcycle. More than 100 amateur and pro designers submitted their ideas while a panel of judges chose a winner. The panel included “Grip” host Det Müller, Jever Brand Manager Christian van Freeden, entertainer Ski King and Thunderbike’s Andreas Berger Forth. Jever then commissioned to have three custom bikes built for its Jever Harley giveaway promotion, one of them based on the winning entry of the “Jever Harley Design Challenge.” The work load was divided between three shops, the House of Flames, Harley Harmburg Nord and Forth’s Thunderbike Customs, with Thunderbike tasked with converting the winning "Jever Harley Design Challenge" concept into a functional custom motorcycle.



Fortunately, Thunderbike was up to the task. While the company operates the bustling Harley-Davidson Niederrhein dealership and Thunderbike Roadhouse, it also has its own in-house custom shop appropriately called Thunderbike Customs. Though it often builds bikes to showcase the line of aftermarket Harley parts it creates, Thunderbike does world
A table full of parts just back from the copper plater sit ready for installation on the bike.
A table full of parts just back from the copper plater sit ready for installation on the bike.
The wooden inlays with the Jever logo etched in them are tried on for size.
The wooden inlays with the Jever logo etched in them are fitted for size.
The air cleaner Thunderbike made for the Jever project is in the shape of a beer bottle cap.
The air cleaner Thunderbike made for the Jever project is in the shape of a beer bottle cap.
New beach bars  risers  a headlight with a copper ring  and a Motogadgets speedo give the Jever Blackline a fresh look to the front.
New beach bars, risers, a headlight with a copper ring, and a Motogadgets speedo give the Jever Blackline a fresh look to the front.
class work, winning the prestigious “Freestyle” class at the 2012 AMD World Championships in Sturgis. We featured Thunderbike’s Nickel Rocker last year, and after seeing what they did with a Harley Blackline for the 2014 Jever Bike, felt it worthy of another feature article.

“The idea behind the bike was created in a ‘Community Design Award’ and we had to put the idea into something that could work in reality,” said Thunderbike’s Martin Mix.

So the project started with a 2013 Harley-Davidson Blackline Softail Thunderbike had sitting around the shop as the base platform. It then set about converting design concepts into reality, the motorcycle an amalgam of wooden and copper accents. The hand-fabricated tank features wooden inlays with the Jever logo etched in them, the wood stained to give it a weathered look. Thunderbike swapped the Blackline’s stock footpegs for factory floorboards, then gave them similar wooden inserts with the Jever logo carved into them. The handgrips are oak, highlighted by brass bottle caps that serve as bar ends. The seat even has a wood grain look to it, though it’s really distressed leather stretched over the solo seat pan.

The engine is a stock Harley Twin Cam 96, but ribbed copper Thunderbike rockerboxes add a nostalgic look. The stock derby, timer and transmission covers have been swapped out for copper covers of Thunderbike’s design. Shiny copper pushrod tubes further complement the throwback styling of the Jever Harley. The piece de resistance is an ingenious air filter Thunderbike made in the shape of a beer bottle cap, the perfect feature for a bike made for a company that makes a living brewing beer. And though the engine is primarily stock, it was tuned to adjust for the addition of the new bottle cap air filter and pipes made by the Thunderbike team.

Both wheels of the Jever Blackline have received the copper treatment, the disc wheel on the back especially prominent. Thunderbike removed the traditional brake rotor and replaced it with a pulleybrake it makes in-house, mounting in on the left side and chopping the exhaust so the view of the rear from the right is unobstructed. The original back hoop has been swapped out for a bigger 200mm patch of Dunlop rubber, and both fenders have been bobbed, so the rear now sports more of a true rigid look. A short sissy bar adds to the illusion, as does the fact that Thunderbike ditched the stock seat and replaced it with a solo set-up supported by a couple of springs. The copper taillight housing rising out of the new rear fender blends right in with the bike’s retro vibe.

The front end likewise has been tidied up and injected with old school styling. It starts with the addition of a Harley Springer, the springs on the new fork copper coated. The old bars have been swapped for Thunderbike’s Beach Bar, the wide bars resting in a set of copper colored Thunderbike Old Style Risers. A small Motogadget speedometer with a copper ring rests between the risers. A round vintage-looking headlight likewise has a copper ring set against a black housing, the bike’s shiny bits balancing the flat black and green of the frame, fenders, engine, bars and pipes. Tiny Thunderbike Arizona LEDs mounted on the fork keep the look of the bars clean.

Thunderbike has once again taken a stock Harley and demonstrated to what extremes the platform can be taken given a little time and creativity. If you like the look, many of the parts on the Jever Harley Blackline are available on the Thunderbike site. Better than that, one lucky person is going to win this bike outright courtesy of Jever’s Harley Giveaway promotion, saving them the hassle of doing any work at all. With that in mind, maybe it’s time for a Jevers.

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