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Ural Motorcycles Sales Up 39% in 2011

Wednesday, January 11, 2012
2012 Ural Gear-Up
The Gear-Up is just one of the models that Ural has been successful in producing helping boost their sales in 2011.
Ural Motorcycles experienced dramatic growth in 2011, logging a 39% increase in unit sales for the second consecutive year and welcoming 22 new dealers to its existing network.
Additional 2011 highlights included a New York Times feature, a Solo sT collaboration with esteemed bike builder James Hammarhead, being chosen for the prestigious Hammacher Schlemmer catalog, and seeing both Brad Pitt and Ewan McGregor add Urals to their garages. Last but certainly not least, Ural rang in the New Year by watching the year-end release of the M70 anniversary-edition sell out in less than two weeks.

So why is a 70-year-old Russian company -- one that still builds its motorcycles just east of Ural Mountains -- experiencing such success in an otherwise quiet market? Says Ural CEO Ilya Khait: “Sidecar motorcycles are ideal for a wide range for applications, from adventure riding to daily commuting. Being the only sidecar manufacturer in the world, Ural has experienced an increased demand from all age groups. Mature riders are interested in sidecars because of the added stability, and the unique opportunity to share the ride with their family members. The younger urban crowd is also getting into sidecars in their search for practical transportation and their desire for something unique -- an experience and identity -- they can associate with their own lifestyle.”
With infrastructure paramount for a fast-growing company, Ural is carefully expanding across all fronts. To service an increasing customer base, standout 2011 new dealers – Leo’s South, Kissell Motorsports, Santa Fe Motorsports, Philadelphia Cycle Center, San Diego BMW, Motorcycles of Charlotte and others -- will be joined by an additional 25 to 30 dealers in 2012.
Meanwhile, Ural’s North American operation, located in Redmond, Washington, is moving to a larger facility to accommodate offices, parts and logistics departments. Additionally, Ural is pleased to announce the appointment of Chuck Schram, former Dealer Developer for Piaggio, to the position of Director of Dealer Development, and Jon Bekefy -- previously employed by Ducati and LeoVince -- to the position of Director of Strategic Marketing Communications.
With new Urals, special projects, dealers, and websites on the way, 2012 promises to continue the excitement and success of 2011 -- and then some. For more information, visit www.imz-ural.com and join us at www.facebook.com/uralmotorcycles. For all inquiries, please email jon@imz-ural.com
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fmaxwell   January 12, 2012 08:07 AM
I bought a 2010 Ural Solo sT and it's been a lot of fun. I'm a dedicated sport bike rider, but I wanted something that was a nice change of pace (a slower one) with unique, retro looks and some actual history behind it (unlike the current crop of retro bikes which are just styling exercises). I also wanted something that I would not see a dozen of every summer day. There's something satisfying about a bike where you can adjust the valves by the side of the road in 20 minutes using a couple of wrenches and a set of feeler gauges. It's great to be able to re-jet the carbs without ever taking them off the bike or even removing a side panel. The Urals started out as war machines and it shows in their ease of maintenance, simple design, and under-stressed engines.