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Shorai LFX Launches Batteries at AIMExpo

Wednesday, October 16, 2013
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Shorai Inc., a global leader in the design, development and manufacture of prismatic cell, lithium iron phosphate power sports batteries, today announced the release of its all-new LFX19A4 high performance battery at the inaugural American International Motorcycle Expo (AIMExpo) in Orlando, Fla. Engineered for the performance-minded motorcycle enthusiast, the LFX19A4 is the most compact and energy dense battery Shorai has produced to date. Designed for high-powered motorcycles which require greater cranking power, the all-new battery will be on display throughout the AIMExpo, Oct. 16-20, 2013, at the Orange County Convention Center in booth #1839.
 
“We found many of the current batteries available on OEM motorcycles do not quite meet the demands of today’s performance motorcycles. With the all-new LFX19A4 battery, we are able to provide significantly higher cranking power, but in a battery package that is 50% lighter than the stock option. By virtue of replacing four lead acid models, we expect the LFX19A4 to become one of Shorai’s top selling batteries,” said Kevin Riley, Co-Founder and Executive Vice President of Sales and Marketing for Shorai. “With AIMExpo now being one of the premier shows to launch all-new products, we felt this was the perfect platform to debut our high performance battery to the industry.”
 
The Shorai LFX19A4 is an all-new battery developed to offer better cranking performance, longer lifespan and more power under demanding applications. Compared to the equivalently sized YTZ10S lead acid battery, the LFX19A4 offers 50 percent more cranking power and saves 4.5lbs. With an MSRP pricing at $199.95, Shorai’s LFX19A4 is an affordable premium battery option. In the Shorai product finder, the LFX19A4 is recommended as the standard spec for more than 50 applications and the duration spec for more than 150 applications.
 
As the top supplier of lithium starter batteries to the global power sports market, Shorai makes nearly two dozen battery options designed to fit market needs for street, dirt, touring and cruiser motorcycles, scooters, ATVs, personal watercraft, riding lawnmowers and utility vehicles. Shorai LFX batteries are 80 percent lighter than their lead-acid equivalent, with 20 percent greater starting performance, delivering more energy faster, with less weight and with less wear on the battery per start cycle than any other brand or technology available on the market today. Available at a variety of authorized resellers worldwide, Shorai LFX batteries can be purchased at over 2,500 dealers and also online at www.ShoraiPower.com.
 
About Shorai
Founded in 2010 and based in Sunnyvale, Calif., Shorai Inc. has quickly become the world’s principal producer of prismatic cell, lithium iron phosphate power sports batteries. Shorai is leading the market’s conversion from traditional lead-acid batteries to lighter, more efficient and higher performance lithium starter batteries. For more information about Shorai, product offerings, upcoming sponsored events or local Shorai dealers, please visit www.ShoraiPower.com.

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