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Brammo Shocking Barack Tour Ends

Thursday, October 29, 2009
The Brammo Enertia “Shocking Barack” tour concluded this week, with Enertia Lead Designer Brian Wismann and ad rep Dave Schiff riding from Detroit to D.C. on electric-powered motorcycles. The tour intended to contrast the earlier trip by the Big Three car execs during the economic bailout – except instead of taking private jets, the duo crossed during a three-week trek on the production Enertias.

The Brammo Enertia taps electric power  making it a green alternative - especially when sourcing renewable power  like solar.
The Brammo Enertia taps electric power, making it a green alternative - especially when sourcing renewable power, like solar or wind.
Readers can view the entire trip’s progress on www.shockingbarack.com. So far, the Ashland, Oregon-based company didn’t succeed in dropping its electric motorcycle off at the doorstep at the White House, or score an exclusive audience with the President. But that’s not for lack of trying, literally buzzing the door bell at the White House gates. They’ve also attempted to drop off their ride at the Smithsonian and gain an audience with someone at the Department of Energy, without any takers so far.

The trip has generated attention, however, with the two Enertia riders greeted at the conclusion of their journey on the steps of the Capitol by an AP reporter and curious Congressional staffers who’d heard of the project. Also, the company’s CEO, Craig Bramscher, was invited to participate in an October 28th, Clean Energy Economy Forum.

Hosted by Energy Secretary Steven Chu, the purpose of the forum is to discuss energy alternatives, efficiency and jobs. A statement from the White House Office of Media Affairs announcing the event says:

“On Wednesday, October 28, Energy Secretary Steven Chu will host a Clean Energy Economy Forum with stakeholders from around the country at the Eisenhower Executive Office Building. Assistant to the President for Energy and Climate Change Carol Browner and other top Administration officials will also be featured speakers at the forum, which will include a focus on science, innovation, and job creation in the emerging clean energy economy.

A 12V plug is located in the top of where a gas tank would be in a conventional bike.
Detroit to D.C. with nothing but re-charges at wall sockets and a couple bucks of electricity.
“In addition to addressing those issues, the Administration officials will reiterate the need for a comprehensive energy plan that puts America back in control of its energy future and breaks a dependence on oil that threatens our economy, our environment, and our national security. They will also have the opportunity to answer questions from and get the perspective of business leaders who have first-hand experience creating jobs while contributing to American energy independence.

“The forum comes a day after President Obama announced the largest single energy grid modernization investment in U.S. history, funding a broad range of technologies that will spur the nation’s transition to a smarter, stronger, more efficient and reliable electric system. The end result will promote energy-saving choices for consumers, increase efficiency, and foster the growth of renewable energy sources like wind and solar.”

Stay tuned for a follow up with the boys at Brammo regarding their visit to D.C.

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Sam -No thanks, I'll pass  October 30, 2009 03:20 PM
If the market for electric transportation was being driven by true consumer demand, I would have a more positive view on PR stunts like this. The problem is that Brammo is playing to an agenda driven audience, (Obama Administration), that has made statements that they intend to push us towards this technology and away from internal combustion vehicles whether we like it or not. They are doing this by artificially by increasing fossil fuel prices and crying out that the sky is falling with climate change if we don’t. The demand is artificial and being forced upon the world through gimmicks like global warming, saving the earth etc. Just like government health care, they have little regard for the true desires of the American people. They know better then we do and will dictate to us how we transport ourselves or live our lives. No thanks.
Peter -Not That Stupid  October 30, 2009 11:51 AM
I understand BillM's comments about electric; it isn't currently a replacement for petrol. That said, real progress is being made. Since I can only afford 1 bike, I'll keep stopping at the gas station, but if I could have one of these for my short daily commute, I'd be all over it! Just saying, we can see the obvious problems, but that doesn't mean the whole concept has no place in society.
BillM -Stupid  October 30, 2009 10:37 AM
I'm all for clean energy and alternative fuels but taking 3 weeks to get from Detroit to DC is ridiculous. I think they could do that in a covered wagaon back in the day. Maybe we should go back to those. But on a serious note, until battery technology progresses to a point where they can sustain a vehicle for long distances it really is just a novelty.