Owners Rolando and Ellie Ortiz today announced that EuroPapi, a boutique featuring their own line of tees, leather jackets and accessories, is now open. The boutique is an outpost from their first store in Andalucia, Spain, and will celebrate its grand opening on October 30, 2010. Located at 777 S. Coast Highway in Laguna Beach, California, the store features clothing styles with a unique infusion of motorcycles, scooters, skate and surf culture.
“We wanted to bring the EuroPapi brand to the states and there is no better place than Laguna Beach,” said Rolando Ortiz. “With such a large riding community that converges in Orange County to ride each weekend, we are thrilled to have our styles available for those riders in our new boutique.”
To celebrate the grand opening on October 30th, EuroPapi has teamed up with the non-profit organization, Riders for Health, a charity that manages and maintains vehicles used to deliver health care or other vital services to rural communities in Africa. The store will feature food and drinks as well as specials and giveaways throughout the day. A percentage of all sales will benefit the charity. Other charity events that EuroPapi will be a part of are La Ducatti Day on October 17th, as well as the Rally for Kids with Cancer on October 22nd.
The 700 Square-Foot EuroPapi store is designed with European style and flair and features motorcycle memorabilia from Spain and Italy. The space serves not only as a boutique, but also a meeting place for weekend riders, conveniently located a half block from the ocean on Pacific Coast Highway. The 2010 collection is a fun eclectic mix of jackets, t-shirts, jeans, caps and wristbands. Retail prices range from $10 to $750.
