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Italian Apparel Dainese Opens D-Store Chicago

Tuesday, November 23, 2010

Chicago Store Dianese
Following a strong market demand, the Italian apparel manufacturer Dainese is spreading its reach to the greater Midwest and beyond with its first D-Store east of the Mississippi. Located in the Chicagoland neighborhood of Schaumburg, D-Store Chicago opened its doors to business in November 2010.

With two successful D-Stores in San Francisco and Orange County and a stronger penetration of the US market, Dainese continues its expansion in North America with its Windy City store.

The new D-Store Chicago offers the Motorbike and both Summer and Winter Multisport product lines which include our cycling and ski apparel. The D-Store’s ideal showroom gives maximum product visibility and allows customers to have their individual measurements taken by our experienced staff for accurate sizing of stock items or to order their personalized, made-to-measure leather suit directly from the Molvena factory in Italy.

The store has an ample 2400-square-foot showroom in a new building in the famous Woodfield Mall area of Schaumburg, the largest shopping destination of the Chicagoland area.

1408 N Meacham Road
Schaumburg, IL 60173
Phone (224) 653-8232

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Fischer -They chose that location?  November 23, 2010 05:30 PM
I know this area well, having run my business from that very road, just 2 blocks away for several years. The Dainese store is in perfect proximity to 1. Nowhere to ride for 50 miles 2. The most oppressive, anti-motorcycle police force on earth (Schaumburg Poice? Nazi punks on steroids with badges and guns) 3. Lots of money! 4. Some of the most prime retail space in the world. Seriously. So, despite items 1 and 2, this store could be very successful...except they buried it in a non-descript plaza within a few hundred yards of where it would otherwise get amazing exposure, and hundreds of thousands of passers-by. Enthusiasts may find the store...but I'm thinking that whoever is in charge of their site location should be fired. Location! What, did they save $400 per month on rent in exchange for hiding their beautiful products, after investing how much in designing the store? Oops. Hope it wasn't a 5 year lease.