It was a festive Friday evening at Roland Sands Design new headquarters in Los Alamitos, California. The RSD crew hosted a grand opening party to show off its new combined design house and retail store. An endless supply of tacos, ice cold beer and designer Peligroso Tequila margaritas kept everyone happy and live music from the local band Signal Hillbillies created a rockabilly vibe. The exclusive party celebrated the new RSD apparel line and showcased the new RSD location. The shop will be the new headquarters for RSD that will allow Roland Sands to expand his unique style, prototype motorcycle manufacturing and customer bike fabrication. Check out the highlights from the party.
Roland was happy to host the party in efforts to showcase the new shop and introduce his new apparel line to the industry.
The local band
Signal Hillbillies set up shop to entertain the crowd with their rockabilly tunes and style.
RSD motorcycles filled the back parking lot of the shop.
The RSD shop resembled a museum exhibiting fine art.
The storefront features Roland's 2006 No Regrets bike that won him the Discovery Channel Biker Build Off trophy.
A customers new Ducati Desmosedici RR sits on the shop's lift waiting to be completed by Roland.
Roland’s office houses this handmade book case built by a close friend who used local reclaimed wood and steel.
The design center hallway is lined with various magazine articles featuring many RSD project bikes from years past.
Peligroso Tequila hosted the bar and offered an amazing designer mango margarita mixed to perfection.
This custom built mechanical type writer machine was on display and a center piece of conversation.
